Advertising on Drugs.com
Online healthcare and pharmaceutical advertising with Drugs.com is cost-effective, highly targeted and can be easily integrated with any offline advertising strategy. Moreover, it can be implemented with relatively short lead times and traffic accurately measured.
Drugs.com displays four main types of advertising:
- Banners and Tiles
Banner and tile ads appear in various positions on the Drugs.com website. Banner ads are managed by Healthline. For this and other types of advertising, please contact us here.
- Google AdSense
Topical Google AdSense advertisements appear on drug information pages, encyclopedia information pages and alphabetical browse pages.
IntelliTXT appears as a double-underline hyperlink within Drugs.com copy, and all corresponding text ads are clearly marked with “Advertisement” or “Sponsored Link”. IntelliTXT is a third-party technology created and distributed through Vibrant Media Incorporated. It locates keywords and phrases within Drugs.com text and links them to relevant commercial information, allowing users to view the relevant messages in a user-controlled format.
IntelliTXT Privacy Information:
Vibrant Media is a Publisher-side Technology Company. Publisher-side means that all of their solutions reside on the individual server of the websites they partner with:
IntelliTXT is not downloaded to your computer.
IntelliTXT does not upload personally identifiable information from your computer.
IntelliTXT does not collect or store any personally identifiable user information.
- Yahoo! Search Marketing Ads
Yahoo! Search Marketing advertisements comprise the Internet Search results pages listed under our “Popular Searches” section, “Internet Results” listed on the search results page after a “Drug Search” is performed and the sponsored listings that appear after an “Internet Search” is performed.
Why Advertise on Drugs.com?
- Our Name
Drugs.com is a first “portal of call" for medical professionals and consumers seeking current information on prescription pharmaceuticals and over-the-counter (OTC) medicines. From FDA-approved product information aimed at health professionals to clear, concise consumer reports, Drugs.com brings comprehensive drug information to the online community.
And we’re visible. Top rankings on key US search engines and highly targeted banner advertising ensure Drugs.com’s easy access to the US audience and the global English-speaking community.
- Our Site Content
Drugs.com has assembled the world’s largest, most accessible and authoritative online database of pharmaceutical information for both consumers and professionals.
- Our Audience
Drugs.com offers advertisers a dynamic, authoritative, content-rich environment focusing on healthcare and pharmaceutical product information. Our audience comprises medical professionals seeking centralized, FDA-approved product details, and consumers seeking comprehensive, reliable drug and healthcare information.
1,200,000+ visits per day…and growing!
Drugs.com is the Internet’s largest dedicated Drug Information web portal/search engine for both healthcare professionals and consumers.
The site offers free access to a comprehensive directory and information repository of over 24,000 FDA-approved prescription and OTC drugs, powered by the respected Physicians’ Desk Reference, Micromedex (Thomson Healthcare), Cerner Multum and Wolters Kluwer Health databases.
Recent statistics show that Healthcare sites are one of the fastest-growing online destination areas, and that even 'consumers' prefer those sites offering reliable, authoritative, 'professional' drug information. Drugs.com is dedicated to that principle and is already attracting over 700,000 visits by consumers and healthcare professionals daily!
Drugs.com accepts limited Advertising in order to facilitate ongoing operations.
All Advertisements are subject to the approval of Drugs.com. Drugs.com reserves the right to reject or cancel any Advertisement at any time for any reason or no reason.
Drugs.com acceptance of any Advertisement is under no circumstances considered to be an endorsement of any advertised product or service or for the company that manufactures, distributes, or promotes the product or service.
Advertisers have no control or influence over site content or a users search results on the Drugs.com website. Search results are based solely on the functionality available through our search software and user-defined criteria.
Advertising is separate from content. Drugs.com will not display any Advertising that is not clearly labeled.
Advertising copy must be factual and in good taste.
Advertised products must be compliant with the appropriate regulations and guidelines. Advertisements for pharmaceutical products that are subject to U.S. Food and Drug Administration oversight must comply with FDA regulations and guidelines regarding advertising and promotion.
An Advertiser cannot link to a page that prevents a user from easily returning to the Drugs.com website.
Drugs.com will not permit Advertisements for the following products or services at any time. These categories include but are not limited to the following:
- weapons, firearms, ammunition, or fireworks
- illegal or objectionable products
- fraudulent, deceptive, illicit, misleading or offensive material that discriminates, ridicules or attacks an individual or group on the basis of age, race, religion, gender, sexual orientation, material status, or disability
- unreasonable, unlikely or extraordinary product or service claims
- Advertisements that strobe or flash
- Advertisements that contain spyware or adware
- Advertisements that contain unsubstantiated "miracle" cures
- Advertisements that mimic computer functions that would be reasonable to the average user to assume as a reason to click the unit
No Advertising will be allowed on the Drugs.com website that could damage the good reputation of Drugs.com.
All Advertisements are accepted and published by Drugs.com on the warranty of the Agency and Advertiser that both are authorized to publish the entire contents and subject matter of the Advertisement.
Drugs.com shall not be liable for any failure to publish any Advertisement, however, Drugs.com shall use its best endeavors to place such Advertisements in subsequent available space.
Drugs.com is not responsible for incidental or consequential damage for any errors in displaying any Advertisement.
For more information about advertising on Drugs.com, please contact us here.
Updated: March 7, 2011