Excipient (pharmacologically inactive substance)
What is it?
Cranberry is an artificial or natural flavor that may be added to pharmaceutical products, such a syrups, solutions, or chewable tablets to make the product more palatable. Flavors are regulated for safety by the U.S. Food and Drug Administration (FDA) and are either considered generally regarded as safe or food additives.
 Food Ingredients and Colors. International Food Information Council (IFIC) and U.S. Food and Drug Administration. Revised April 2010. Accessed August 20, 2012. http://www.fda.gov/food/foodingredientspackaging/ucm094211.htm