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Vertical Search Engine Launches for the Pharmaceutical Industry

NEWTOWN, Pa. – February 5, 2008 – Canon Communications Pharmaceutical Media Group today announced the launch of, the first vertical search engine specific to the pharmaceutical industry. was developed in partnership with Convera Corporation (NASDAQ: CNVR) and caters to pharmaceutical professionals by providing specialized search results on products, diseases, companies, therapeutic categories, and more.

General search engines scan the entire World Wide Web, which supplies hundreds of irrelevant links. cuts through the clutter, scanning 4,000 industry-relevant sources including national and regional association archives and other media sites, Web-based government sources, pharmaceutical company Websites, and popular pharmaceutical blogs. This search technique creates exceptionally focused search results. gives users the choice of three types of searches:

  • Our recommended sites, which filters out results unrelated to the industry
  • Our proprietary websites, PharmaLive and Therapeutics Daily
  • The entire Web

With, pharmaceutical professionals can research virtually anything that matters in their day-to-day business decision making. To assist in the search process, recommends related search terms, suggests broader and narrower search terms, and shows the most popular user searches as well as the industry’s latest news.

Advertisers will benefit from putting their message in front of prospects during the information gathering process in a highly-targeted and relevant editorial environment. 

About Canon Communications Pharmaceutical Media Group

A division of Canon Communications LLC, Canon Communications Pharmaceutical Media Group is a provider of business and marketing information to the $500 billion worldwide pharmaceutical industry. We publish well-established business magazines, including Med Ad News and R&D Directions, Pharmaceutical and Medical Packaging News and the industry Website The Canon Communications Pharmaceutical Media Group corporate mission is to be a leading provider of business, marketing, and clinical research information to the pharmaceutical industry.

Jennifer L. Schlegel Subscription Marketing Canon Communications Pharmaceutical Media Group Med Ad News/R&D Directions 828A Newtown-Yardley Road Newtown, PA 18940 215.944.9821 215.867.0053 (F)

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Posted: February 2008

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