UBM Medica Launches '1-Click Movement for Millions' - Program Supports Doctors Without Borders' Global Relief Efforts
NORWALK, Conn., June 1, 2011 /PRNewswire/ -- UBM Medica, a leading provider of highly-respected and valued content and services to health care professionals, today launched the '1-Click Movement for Millions' program (www.1C4M.com) supporting Doctors Without Borders (Medecins Sans Frontieres), an international medical relief organization that provides medical aid and assistance to those in need around the world.
The '1-Click Movement for Millions' campaign is designed to spark widespread national engagement and save lives both locally and around the globe. For every new healthcare professional who creates a free account on one of UBM Medica's online properties, the company will donate $10 to Doctors Without Borders; the program's goal is to donate a minimum of $25,000 for the month of June. '1-Click Movement for Millions' promotes "doing social good" through this simple and important initiative via social and traditional media, and fully leverages UBM Medica's network of online and print journals, in addition to Facebook, Twitter, and LinkedIn.
"It is rare to be part of an initiative that has widespread social benefit, and touches so many people in such positive ways. We are proud to rally our properties to collectively improve the lives of millions around the world through this campaign," said Sally Shankland, CEO, UBM Medica US. "As UBM Medica's core focus is based on improving medical care, we found in Doctors Without Borders/MSF a natural partner and extension of our mission. This program is exciting for all involved as it will reverberate across health care specialties around the world, and its impact will benefit many for years to come," added Shankland.
"As our organization relies on financial support and donations of time from individuals, foundations, and corporations to aid those in need, we are doubly grateful UBM Medica has selected us as the partner and beneficiary of the '1-Click Movement for Millions' program," said Jennifer Tierney, Director of Development, Doctors Without Borders/MSF-USA. "Along with the direct financial support it provides, this program also significantly raises our organization's awareness among UBM Medica's vast networks of health care professionals who in turn may become future volunteers in our organization. This has immeasurable value for us," added Tierney.
To learn more about the '1-Click Movement for Millions' program, please visit www.1c4m.com
About Doctors Without Borders/Medecins Sans Frontieres (MSF)
Doctors Without Borders/Medecins Sans Frontieres (MSF) is an international medical humanitarian organization created by doctors and journalists in France in 1971. Today, MSF provides aid in more than 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition and exclusion from health care or natural disasters. In 1999, MSF was awarded the Nobel Peace Prize. For more information visit http://www.doctorswithoutborders.org.
About UBM Medica
Addressing today's healthcare information needs, UBM Medica, a division of UBM plc (UBM.L), delivers strategic, integrated communications solutions and comprehensive reach—online, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, directories, drug databases and other electronic databases, Web sites, face-to-face meetings, and other valuable resources, UBM Medica also delivers comprehensive communication solutions for the pharmaceutical and related industries. US websites include PsychiatricTimes.com, CancerNetwork.com, DiagnosticImaging.com, ConsultantLive.com, OBGYN.net, PhysiciansPractice.com and SearchMedica.com. Employing more than 1,400 people with offices in 29 countries, UBM Medica is headquartered in London. For more information, visit http://www.ubmmedica.com/.
Sr. Director, Marketing and Communications
SOURCE UBM Medica
Posted: June 2011