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Second City Communications Launches Video Service for Sales Effectiveness ? RealBiz Shorts for Sales ? Using Humor to Help Drive Sales Results

Leading Corporations Sign On to Innovative Service — Including Google, Pepsico, Allstate, MasterCard, & Xerox — Among Others

RealBiz Shorts for Sales Adds The Second City's Trademark Humor To Help Make Sales Training Investments Pay Off

CHICAGO--(BUSINESS WIRE)--Jan 25, 2012 - Second City Communications, the business solutions division of the world famous comedy theatre The Second City, has launched an innovative video service called RealBiz Shorts for Sales — a subscription library of on-demand video shorts designed to enliven and reinforce B2B sales effectiveness programs.

“RealBiz Shorts for Sales aims at helping companies maximize their sales training investment,” said Steve Johnston, President of Second City Communications. “RealBiz Shorts is a library of video shorts that help sales training programs get real about the important challenges all sales organizations face — using humor to cut through the clutter to engage people about key issues across the sales cycle,” added Johnston.

RealBiz Shorts videos are co-created with thought leaders in corporate sales training and top people from sales teams of leading corporations. “We collaborate closely with client companies to make sure RealBiz Shorts videos are grounded in real-world insights and the issues that sales teams grapple with every day,” said Steve Johnston.

Second City has signed an impressive group of founding clients across a broad spectrum of business, including Google, Pepsico, MasterCard, Experian, Allstate, Xerox, CVS Caremark, Cardinal Health, Takeda, Becton Dickinson (BD), Allergan, Hitachi, BMO Financial Group – among others.

“RealBiz Shorts gets sales reps to think outside of their own situations. Because of these ˜a-ha' moments, trainers have an easier time driving home key points, said Mesha Corey-Williams, Senior Director, Sales and GM Capability at Pepsico. “Humor enables sales reps to see behaviors in a whole new light – they literally learn while they're laughing,” added Corey-Williams.

RealBiz Shorts for B2B sales addresses real sales cycle challenges and sales activities, from prospecting through to qualification, needs analysis, solution recommendation and closing. The video shorts catalogue also provides sales trainers with video shorts to market product training and live skills training programs. Additionally, RealBiz Shorts for Sales features content related to financial reporting, including video shorts that emphasize the importance of accurate CRM data.

A sample RBS for Sales video – focused on reading cues and the danger of blowing a sale by overloading prospects with jargon and data dumps – can be viewed at:

To learn more about RealBiz Shorts for Sales and viewer video trailer:

About Second City Communications

Second City Communications (SCC) is the business solutions division of the world-renowned improvisational theatre company, The Second City. Drawing on The Second City's 50-year legacy of connecting with audiences through powerful, incisive content, SCC works with hundreds of Fortune 1000 clients each year in blended learning/training programs, internal communications initiatives, and brand marketing assignments. More information about SCC is available at:


Contact: Second City Communications
Michael Tirrell


Posted: January 2012