Quintiles Launches Digital Patient Recruitment Unit
Quintiles launches digital patient recruitment unit [The Herald-Sun, Durham, N.C.]
From Herald-Sun (Durham, NC) (January 4, 2012)
Jan. 04--DURHAM -- Quintiles, a private multinational company whose major business is in the management of clinical trials for drug companies, announced Tuesday that it's formed a new unit geared toward online recruitment of patients for clinical trials.
The Durham--based company announced Monday that the new unit will use membership of two of its websites, www.mediguard.org and www.clinicalresearch.com, to find people willing to participate in clinical research, or other studies.
Mediguard.org is a free medication monitoring service, with around 2.5 million registered users, that provides patients with safety alerts, drug recalls, updates and checks for possible drug interactions, according to a news release from Quintiles.
The company created www.clinicalresearch.com, which has 165,000 registered users, to increase awareness and understanding of, and participation in, clinical research.
Phil Bridges, a spokesman for Quintiles, said in an email that most of the company's digital outreach to patients is done through emails and monthly newsletters to people already registered with the website www.clinicalresearch.com.
He said the company is looking to grow the number of registered users on its sites through an "aggressive search engine optimization campaign" to bring in people who are searching online for clinical research information.
"We reach out to people who are already registered on Quintiles' sites through electronic newsletters and emails to inform them of clinical trial opportunities that match their interests, conditions and geographies," he said in the email. "We also reach out through email marketing campaigns to populations who have demonstrated an interest in healthcare topics."
(c)2012 The Herald-Sun (Durham, N.C.)
Visit The Herald-Sun (Durham, N.C.) at www.heraldsun.com
Distributed by MCT Information Services
Posted: January 2012
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