Skip to Content

PSKW Names Dennis DiVenuta, JD, as Senior Vice President of Human Resources and Legal Affairs

Bedminster, NJ – September 25, 2013 – PSKW, LLC, a leading provider of biopharma loyalty relationship marketing services, announced today that Dennis DiVenuta, JD, has been named Senior Vice President of Human Resources and Legal Affairs, and is responsible for the Human Resource, Legal, and Quality Management departments within the Company.
Mr. DiVenuta maintained a law practice dedicated to healthcare clients for more than 25 years, where his primary focus was regulatory compliance and legal risk aversion strategies, along with commercial transactions. Dennis spent seven years as Corporate General Counsel for Computer Horizons, Inc., a public company headquartered in Mountain Lakes, NJ with a prime focus on technology solutions in the financial services and healthcare verticals. He thereafter served as Chief Executive Officer for two healthcare technology growth companies before becoming Senior Vice President for Innovation at MediMedia.
Reflecting on the announcement, Robert Previdi, PSKW CEO, noted that “Dennis comes to PSKW with extraordinary experience and knowledge of the pharmaceutical industry. In the short time he’s been with us so far, his contributions to internal operations and external client support have been invaluable.” “Dennis is showing us and our customers how to make great programs even better,” notes Steve Freeman, PSKW President. “He is a powerful force within our organization; an individual who raises the bar for all of us. PSKW is extremely fortunate to have Dennis on our team.”
Mr. DiVenuta earned his BA from Montclair State University in Montclair, New Jersey, and his juris doctor from St. John's University School of Law in New York, New York.

Media Contact:
Steve Crow, Marketing and Communications
(308) 234-3407
Business inquiries contact:
Chris Dowd, Senior Vice President, Market and Product Development
C: 917-301-2544
P: 908.809.6110
F: 908.809.6249

PSKW is the innovation driver in biopharma loyalty relationship marketing. From co-pay incentive cards, vouchers, and coupons to leading-edge digital and mobile adherence marketing techniques, the PSKW team works as a strategic partner with brand teams to effectively and efficiently build trial, compliance, and adherence. Website:

Steve Crow, MS, ELS
PSKW Marketing Communications
Office: 308.234.3407
Cell: 308.224.9501

Posted: September 2013