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Pfizer, Wyeth and Johnson & Johnson to Present at PharmaMed Marketing & Media Conference

NEWTOWN, Pa., Sept. 3, 2009 – Join 200 healthcare marketing & sales professionals at Med Ad News’ PharmaMed Marketing & Media conference on September 23-24, 2009 at Wyndham Princeton Forrestal Hotel and Conference Center in Princeton, NJ.  Industry executives from Baxter , Bayer, Biovail, Bristol-Myers Squibb, Cephalon, Daiichi Sankyo, Ferring Pharmaceuticals, Johnson & Johnson, Merck & Co ., Novartis, Ortho-McNeil-Janssen, Pfizer, sanofi-aventis , Schering-Plough Corp., and Wyeth and more have already decided to send their teams to this must-attend conference.

A panel session entitled “Getting the Most out of Your Agency” is a follow up discussion from the HCMA’s annual conference this past June. Panelists examined the changing climate within the industry that has evolved agency/industry relationships and what this means for industry’s sales and marketing campaigns. The follow up session will take this topic a step further and examine what criteria are most important to both parties in this relationship and how to improve your collaborative efforts. The session will be moderated by Med Ad News’ Editor-in-Chief, Chris Truelove and panelists will include Joe Shields, Product Director, Enbrel, Wyeth Pharmaceuticals; Diane Krusko, Global Marketing Director, Pfizer; and Peter Justason, Director of Global Marketing, Johnson & Johnson.

Additional conference details including the full agenda and conference brochure are available online at the events website,

Med Ad News is dedicated to providing its readers with original, thought-provoking content with the intent of providing the busy pharmaceutical executive with insight into industry trends that will affect their business, as well as the industry in its entirety.

Written exclusively by its own editors and staff reporters, its products provide broad coverage of pharmaceutical business, product marketing, and clinical research. Med Ad News provides readers with business intelligence that will impact their company’s performance. Med Ad News, launched in 1982, has been the magazine of choice for insight into successful business and marketing strategies.

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Posted: September 2009