Palio Ignite Appoints New Leadership
Palio+Ignite Appoints New Leadership Team to Deliver Next-Generation
Health Care Communications
Guy Mastrion, Paul Johnson and Andy Smith to Advance Meaningful Patient Engagement
Saratoga Springs, NY – November 7, 2013 – inVentiv’s Health Communications’ agency Palio+Ignite, a full service health care communications agency, today announced a new global management team composed of three agency veterans focused on deepening Palio+Ignite’s capabilities to more effectively engage patients and health care professionals.
The management team includes Guy Mastrion, one of the original founders of the agency, who will serve as chief global creative officer; Paul Johnson, who will become general manager of client service; and Andy Smith, who will serve as chief operating officer. The team will report to Bob Chandler, president of inVentiv Health Communications.
With offices in Saratoga Springs, NY, Irvine, CA, and New York City, Palio+Ignite, is accelerating new opportunities for change and growth in the health care sector. The firm, long known for its creativity, and more recently for building an unrivaled managed care expertise, is simultaneously spearheading the use of gamification and motion-sensing technologies to benefit health care stakeholders.
“We are excited about where we’re headed as a company,” said Guy Mastrion, chief global creative officer, Palio+Ignite. “Our ultimate goal is to ensure that we are focused on delivering engaging brand stories with insight, innovation and execution that elevates our client brands above all others.
Bob Chandler, President of inVentiv Health Communications, said “Guy, Paul, and Andy combine extraordinary strategic expertise with the creative dexterity needed to deliver what clients are demanding right now. As a team, they will focus on growing next-generation communications initiatives that will keep our health care clients ahead of the ever-evolving communications landscape.”
For more information, visit www.palioignite.com.
Palio+Ignite is a full-service agency that enables health care and pharmaceutical companies to reach and engage audiences through the power of communications. The agency is a creative force within the marketplace and brings differentiating strengths to the table: medical strategy, REMS, managed markets, market research, social marketing, health gaming and animation, brand strategy, insight and analytics, global outreach, digital communications and interactive development, mobile health, and emerging technologies. Together, we have the ability to provide clients with a heightened level of synergy and engagement through ideas and innovation. Palio+Ignite is part of inVentiv Health Communications (iHC), the inVentiv Health Division dedicated to delivering exceptional, global, multichannel communications to organizations focused on health and wellness.
About inVentiv Health Communications
inVentiv Health Communications (iHC) is the inVentiv Health division dedicated to delivering exceptional, global, multichannel communications to organizations focused on health and wellness. The company’s unified offer brings together inVentiv Health’s advertising, public relations, public policy, market access, medical communications, media, creative, branding and digital services creating a “Super Agency” structure. iHC provides relevant, targeted and flexible marketing solutions for the pharmaceutical industry and organizations with a healthcare focus, enabling clients to excel in a rapidly changing environment.
inVentiv Digital +Innovation is iHC’s dedicated digital consultancy team comprised of healthcare, business-to-business, and consumer experts, all focused on delivering exceptional digital solutions. Chandler Chicco Companies (CCC) is iHC’s global health communications group, offering best-in-class capabilities spanning public relations, digital and social media, medical and scientific education, marketing and branding, graphic design and multimedia, and research and measurement.
Posted: November 2013
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