Multicultural Marketing of Health and Wellness to Women. the Trend Report Examines Ethnic & Demographic Differences in Health-care-related Opinions and Behaviors
NEWTOWN, Pa , August 28, 2007 – The fourth installment of The Trend Report, which was distributed with the August issue of Med Ad News, contains survey results from a study of 1,000 women and 200 men (as a comparison group) in an effort to better understand the factors that contribute to patient-centered health care and their implications for health-care communications, marketing, and patient interaction. Also studied in this survey is cultural competence, which focuses on understanding patients’ cultural ethnicity and has become closely aligned with the notion of patient-centered care. Published quarterly by Guideline Inc. and Med Ad News, The Trend Report is a distinctive publication featuring statistical analysis of hot topics in the pharmaceutical industry, utilizing primary market research and insight into potential implications for the industry.
This issue of The Trend Report focuses on understanding the differences and diversity of patients’ perspectives in an effort to improve health care. Some of the findings include:
• The majority of respondents are taking some
proactive measures in their own health care
• 3 out of 4 women need help and advice on how to manage
their health-care needs
• Medical needs of prevalent disease populations are
currently not being met
• Of retail channels, pharmacies are most valuable for
meeting health needs
• African American women may be best positioned for
patient-centered care, while Asian women are currently
underutilizing health-care measures
These and other findings are detailed and analyzed in the August issue of The Trend Report, “Multicultural Marketing of Health and Wellness to Women”. To order reprints of this issue of The Trend Report, contact Fran Mehesz at 215-867-0044, ext. 211.
About Med Ad News
The pharmaceutical industry’s publication of record for 25
years, Med Ad News provides broad coverage and incisive analysis of
the issues, events, trends, and strategies shaping pharmaceutical
business, marketing, and sales. More than 16,000 readers –
comprising corporate executives, marketing, sales, and product
managers – receive Med Ad News 12 times per year. For more
information, contact Fran Mehesz at 215-867-0044, x211, or
fmehesz@engelpub.com.
About Guideline Inc.
Founded in 1969, Guideline (OTC Bulletin Board: GDLN) is the
nation’s premier provider of customized research and analysis
designed to help companies make more informed decisions about
critical business issues. Guideline’s suite of research
capabilities includes Custom Market Research, Strategic
Intelligence, and On-Demand Research. Guideline specializes in
nearly all major industries, including health care and
pharmaceuticals, consumer packaged goods, financial and business
services, media and entertainment, and manufacturing. Guideline is
located at 625 Avenue of the Americas, New York, N.Y., 10011. More
information is available by calling 212-645-4500 or visiting
www.guideline.com.
Posted: August 2007
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