More Than 75,000 Physicians Are Participating in Online Sampling Programs on Monthly Basis
LIBERTYVILLE, IL, March 30, 2011 Nearly 75,000 health care professionals (“HCPs”) have opted in to receive online samples while the number of requests has dramatically increased by 277% since January of 2010, according to Physicians Interactive Holdings, LLC (“PIH”).
As pharmaceutical companies’ budgets are cut and sales teams reduced in size across the country, brands are finding it more challenging than ever to reach their customers. Online sampling allows eligible HCPs to request samples via a web-based system, regardless of where they practice.
“We have seen HCP interests in eSampling grow dramatically in the past year. In fact, the number of sample transactions has grown by 30% month over month since November of last year,” said Donato Tramuto, CEO and vice chairman of Physicians Interactive Holdings, LLC. “We know from current research that at least 80% of physicians are interested in eSampling and now we are helping more customers find ways to integrate their valuable resources into the physicians’ workflow.”
As pharmaceutical companies are developing online sampling programs to help their decreasing sales forces, they are implementing more enterprise wide systems, according to a recent Wall Street Journal (http://blogs.wsj.com/health/2010/12/14/pfizer-joins-the-e-sampling-crowd-how-it-assuaged-sales-reps-concerns/) article. This has contributed to the rapid growth of brands in the PIH virtual closet as evidenced by a 400% increase in participating brands in early 2011 versus late 2009.
PIH reports the average user makes eight to ten sample requests per year per brand. Physicians can access samples from a number of online entry points as PIH has implemented more than 30 integrations among pharma portals, third party channels and sample fulfillment vendors.
About Physicians Interactive Holdings
Physicians Interactive Holdings is the leading resource for healthcare information, medication samples and mobile decision support tools to medical professional everywhere. We use the full power of our network to bring clinicians and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PIH, visit www.physiciansinteractive.com .
Posted: April 2011