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Med Ad News Magazine Announces Nominees for the 23rd Annual Manny Awards as well as Advertising Person of the Year

HAMILTON, N.J., March 27, 2012 -  Today, Med Ad News announces the nominees for the 23rd Annual Manny Awards and the Industry Person of the Year. The awards ceremony will be held on Tuesday, April 24, 2012, at the Pier Sixty at Chelsea Piers in New York, N.Y. The Manny Awards is an annual gala event celebrating creative excellence in healthcare advertising and communications. More than 600 industry peers are expected to join Med Ad News in honoring winners in eight creative award categories, in addition to naming the year’s Most Creative Agency, Most Admired Agency, and Agency of the Year.

The Manny Awards also continues its new tradition of honoring agencies for their exceptional philanthropic efforts. The Heart Award was created by the Med Ad News editorial staff to recognize agencies’ social responsibility and commitment to philanthropic and social causes.

Med Ad News is pleased to announce Susan Miller Viray, Founding Partner of The CementBloc, as the Industry Person of the Year.

Voted by industry peers and the editors of Med Ad News, this year’s Manny Award nominees are:

Agency of the Year Category I:
• AbelsonTaylor
• ICC Lowe

Agency of the Year Category II:
• CementBloc
• Intouch Solutions
• Palio

Agency of the Year Category III:
• Area 23
• echo Torre Lazur
• Giant Creative/Strategy

Best Brand Team:
• AbelsonTaylor: Incivek
• CAHG: Edarbi
• Roska Healthcare Advertising: Yervoy

Most Admired Agency:
• AbelsonTaylor
• CDM New York
• GSW Worldwide

Most Creative Agency:
• AbelsonTaylor
• CDM Princeton
• Draftfcb Healthcare

Best Professional Advertising Campaign:
• CementBloc: Gralise Pain Doll
• Dudnyk: Cinryze
• Sudler & Hennessey: Remicade – The Beast

Best Consumer Advertising Campaign:
• Digitas Health: Me and My Depression
• Draftfcb Healthcare: Spiriva Elephant
• Strikeforce Communications: ParaGard

Best Medical Device Campaign:
• Dudnyk: Cavitron
• H4B Chelsea: Air Optix
• LehmanMillet: Dune

Best Philanthropic Campaign:
• CDM New York: AHA
• CDM Princeton: Gilead
• Flashpoint Medica: Introducing the Future Famers Award

Best Self-Promotion Campaign:
• Blue Diesel
• Draftfcb Healthcare
• echo Torre Lazur

Best Nonbranded Campaign:
• Digitas Health: Own It
• Draftfcb Healthcare: Dupuytren's Contracture Talking Hands
• Harrison and Star: Erivedge

Best Interactive Patient Campaign:
• CementBloc: Celgene’s Pledge to Fight Forward
• Digitas Health: FluMist
• Draftfcb Healthcare: Plan B One-Step's Get a Real Plan

Best Interactive Physician Campaign:
• CAHG: Moxeza
• echo Torre Lazur: Aciphex
• H4B Chelsea: Eisai

Heart Award:
• CDM New York
• ICC Lowe
• Regan Campbell Ward

Med Ad News congratulates Industry Person of the Year Susan Miller Viray and all award nominees.

The 23rd Annual Manny Awards celebration on Tuesday, April 24, 2012, at Pier Sixty at Chelsea Piers in New York, N.Y., will begin with a cocktail hour at 6:30 p.m. and continue with a sit-down dinner at 7:30 p.m. The awards ceremony will commence at 8:30 p.m. The event is black tie.

For reservations, contact:
Visit or Francine Stone at

For sponsorship opportunities, contact:
Daniel Becker at (973) 808-1191 or

Press inquiries, contact:
Joanna Siddiqui at (973) 808-8847 or

About the Manny Awards
For more than 20 years, the Med Ad News Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications. On this special evening, more than 600 industry peers are anticipated to join Med Ad News in honoring winners in a range of award categories.

About Med Ad News
The pharmaceutical industry’s publication of record for more than 29 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,500 readers – comprising corporate executives, marketing, sales, and product managers – receive Med Ad News 12 times per year. Med Ad News is a publication of UBM Canon.

About UBM Canon
As the largest B-to-B media company with an exclusive focus on the advanced manufacturing sector, UBM Canon blends the reach and power of events, print and digital publications, and database products. Known for its global approach, UBM Canon is the leading producer of trade events, publications, and electronic media for the world’s $3 trillion advanced, technology-based manufacturing industry.


Joanna Siddiqui
Marketing Manager
UBM Canon – Med Ad News
Tel: 973-808-8847

Posted: March 2012