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Manhattan Research's Taking the Pulse Global Series Reveals Significant Pharma Digital Marketing Opportunities in Emerging Markets

Taking the Pulse® Global Series Explores Physician Digital Adoption Trends Across 15 Countries in the Americas, Europe and Asia – Webinar May 16

NEW YORK--(BUSINESS WIRE)--May 12, 2011 - Pharmaceutical and healthcare market research company Manhattan Research is expanding its global footprint this year and now offers the Taking the Pulse® studies of physician digital adoption trends for 15 countries across the Americas, Europe and Asia. The Taking the Pulse® Global Series includes a focus on the emerging markets of India, Mexico, South Korea, Brazil, China and Russia, in addition to Canada, Japan and Taiwan.

The Taking the Pulse® Global Series findings and overall market factors indicate there are significant digital marketing opportunities for pharma companies targeting physician audiences in these emerging markets:


  • Smartphone and tablet adoption is surging among physicians in emerging markets, providing an alternative ˜always on' digital channel for pharma to service physicians any time they need it.
  • In many emerging countries, Russia in particular, most physicians want to head to the Internet first to learn about new pharma product information as opposed to their sales reps or offline congresses or journals.
  • Research shows strong demand for various types of online clinical resources and services from pharma companies, such as patient education, condition information and treatment guidelines – highlighting an opportunity for pharma companies to step in and establish themselves as a key source of healthcare innovation and expertise.

“Physicians in high-growth economies are highly resourceful when it comes to leveraging the Internet and digital sources of information to stay on top of their profession. Brazil and South Korea for example are mirroring – and sometimes exceeding – U.S. and Europe trends,” said Monique Levy, Vice President of Research at Manhattan Research. “These findings should be music to the ears of pharma that are aggressively ramping up marketing and sales efforts to these new and highly lucrative markets.”

Upcoming Webinar! Digital Docs around the Globe – Monday, May 16 at 11am EST

On May 16, Manhattan Research President Meredith Ressi will be presenting a webinar highlighting Manhattan Research's Taking the Pulse® Global Series covering 15 countries in the Americas, Europe and Asia – with new markets for 2011 including Brazil, Mexico, Russia and Canada.

For more information about the webinar and to register, please visit

About Taking the Pulse® Global Series

The Taking the Pulse® Global Series explores digital adoption trends among physicians in Brazil, Mexico , Russia, Canada, the United States, Germany, France, Spain, Italy, the United Kingdom, China, South Korea, India, Japan and Taiwan. These studies are designed to help global marketers assess opportunities for digital engagement with physicians and key areas of demand among physicians in these markets.

For more information, please visit, email or call 1.888.680.0800, ext 2.

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a global pharmaceutical and healthcare market research and strategic advisory firm and conducts annual research studies covering eHealth trends among healthcare professionals and consumers. For more information, please visit

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.


Contact: Manhattan Research
Stephanie Cooper, 212-255-1368


Posted: May 2011