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John Weyrauch and Martin O?Brien Join Rosetta as Partners in Healthcare Group

NEW YORK, NY, July 14, 2010 – John Weyrauch and Martin O’Brien have joined Rosetta, the nation’s largest independent interactive marketing agency, as Account Management Partners in the healthcare marketing group. Healthcare represents Rosetta’s largest industry specialization, accounting for over $60 million in revenue. The hiring of Weyrach and O’Brien is yet another sign of Rosetta’s continued growth.

Prior to joining the interactive agency, Weyrauch was Senior Vice President, Management Supervisor at Saatchi & Saatchi Healthcare Communications, part of Publicis Healthcare, where he led Saatchi’s engagements with Astra Zeneca and Pfizer. In that position, he oversaw the development and implementation of integrated marketing solutions on Nexium, Crestor, Seroquel, Certriad and other well known brands. He also championed, led and was the Publicis General Manager of a new unit dedicated to innovative multichannel marketing programs for a range of Pfizer businesses. Additionally, Weyrauch oversaw all DTC marketing efforts at Pfizer. He led, and was instrumental in the creation of, Pfizer’s Marketing Center of Excellence.

O’Brien previously was Executive Vice President of Strategy at MRM Worldwide, McCann WorldGroup’s digital and direct marketing agency, where he led strategic planning for the agency’s global healthcare and U.S. non-healthcare clients. In that position, he developed award-winning strategies for top pharmaceutical and healthcare clients, including Bristol-Myers Squibb, GlaxoSmithKline, Johnson & Johnson, Sanofi, Pfizer, Novartis, Blue Cross and Blue Shield and Medco.

“John and Martin are both well recognized and highly respected healthcare marketers who come to Rosetta with a tremendous amount of experience,” said Rosetta President Kurt Holstein. “We look forward to their contributions to our clients’ successes and to Rosetta’s continuing dynamic growth in healthcare.”

About Rosetta
Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Rosetta recently expanded its offerings within professional healthcare marketing by acquiring Wishbone-ITP, an award-winning pharmaceutical agency. Using a patented approach to segmentation, called Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients’ brands by identifying, understanding and enhancing relationships with its customers. Rosetta’s industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand’s most valuable customer relationships.

Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta’s clients include OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto.

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Michael Cargill
Robert Marston and Associates

Posted: July 2010