Interpublic Acquires Best-in-Class Search Marketing Agency
Reprise Media to Operate as Stand-Alone Unit and Shared Resource for all Interpublic Agencies
NEW YORK--(BUSINESS WIRE)--April 11, 2007--Interpublic (NYSE: IPG) announced today that it has agreed to acquire Reprise Media, Inc., a leading provider of search engine marketing (SEM) solutions and the largest independent SEM firm in the United States. Reprise Media is known for its leading edge technology and its ability to use search as the central point for integrated, cross-channel marketing programs. As part of Interpublic's recently created Futures Marketing Group, Reprise Media will remain a stand-alone unit that will partner with agencies throughout the holding company as well as seek out its own clients. Reprise Media will continue to be led by its founders and Managing Partners, Peter Hershberg and Joshua Stylman. Terms of the transaction are not being disclosed.
Reprise Media was recently named "Search Agency of the Year" for 2006 by leading industry group OMMA (Online Media, Marketing and Advertising) and has been recognized as one of the 30 fastest growing companies in the U.S. by Entrepreneur Magazine for the past two years. The agency has offices in New York, Boston and San Francisco, and counts among its largest clients industry leaders such as Microsoft, USA TODAY, Harper Collins, Martha Stewart Living Omnimedia and Castrol. In recent years Reprise Media has worked successfully with a number of Interpublic agencies, notably ID Media, Universal McCann and Deutsch.
"Search engine marketing is increasingly becoming a core component of fully integrated campaigns," said Michael I. Roth, chairman and CEO of Interpublic. "The pace at which marketing dollars will flow to emerging media that are accountable and cost efficient will continue to accelerate. These powerful trends are what make our acquisition of Reprise Media so significant. All of our agencies now have at their disposal a partner with a proven track record of developing and delivering superior results for clients. The leading edge tools and thinking Reprise Media brings can now be seamlessly incorporated into the multi-channel solutions that all of our companies must provide to our clients."
"As search marketing becomes more ubiquitous, a company like ours is well-positioned to grow by meeting evolving client needs," said Hershberg. "By joining with Interpublic, we see the opportunity for Reprise Media to advance its leadership in search engine marketing and offer clients worldwide unparalleled expertise in managing keyword and category targeted digital advertising."
"We were impressed by Interpublic's openness to change," added Stylman. "The reorganization of the media operations and creation of the Futures Marketing Group were clear signals that Interpublic recognized the need for new media models, many driven by technology and expertise in areas such as auction-based media. We're excited to help shape the new media agenda at Interpublic and contribute our search expertise to the company's agencies and their clients. We also look forward to being the first company within the Futures Marketing Group and working with partners such as the Interpublic Emerging Media Lab, Spot Runner and Facebook."
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen and The Martin Agency.
About Reprise Media
Reprise Media offers clients a complete managed solution for their search marketing needs focused exclusively on improving their return on advertising investments. The company delivers services and technology that enable advertisers to manage and optimize their customer acquisition programs through all search, auction-based and category targeted digital media.
Posted: April 2007