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Impotence Drug Makers to Provide TV Ad Schedules

Impotence Drug Makers To Provide TV Ad Schedules [The Indianapolis Star]

From Indianapolis Star (IN) (October 13, 2010)

Oct. 13--Eli Lilly and Co. is one of two pharmacy companies that will provide a media advocacy group with schedules of which shows their advertisements for the popular drug Cialis.

The Parents Television Council said it is working with Lilly, the Indianapolis-based maker of the erectile dysfunction drug, and Pfizer, maker of Viagra, on notification of the TV spots.

The council then will put that information on its website,

"We are grateful to Lilly and Pfizer for sharing their broadcast television ad buys with us so we can inform our members and the public about where the ads will air. This is an important first step in addressing the concerns many parents have about advertisements for erectile dysfunction drugs," said Council President Tim Winter in a statement on its website.

The council began working with pharmaceutical companies to address parents’ concerns about erectile dysfunction advertisements two years ago when a representative spoke at Lilly’s annual shareholders meeting.

The council then opened discussions with Pfizer and GlaxoSmithKline and found that all three pharmaceutical companies were eager to address parents’ concerns by making their media buys public.

GlaxoSmithKline later discontinued its television advertising.

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Posted: October 2010