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Hydrogen Advertising Teams Up with Local Chapter of National Multiple Sclerosis Society

New Ad Campaign Scheduled for 2010

SEATTLE--(BUSINESS WIRE)--Oct 6, 2009 - Hydrogen Advertising has partnered with the Greater Washington Chapter of the National MS Society to handle creative duties for the organization on a pro bono basis. The agency will build upon the success of the National MS Society's recent “Why Here?” campaign, helping further regional awareness and understanding of this debilitating disease.

The new campaign, scheduled to be unveiled in early 2010, will support the National MS Society's ongoing community affinity and fundraising goals, resulting in innovative programs to meet the needs of people with MS as well as their families. Collaborative development of the overall campaign strategy, messaging and creative concepts has already begun.

“Hydrogen really ˜gets' us—our culture, our mission and our personality,” said Patricia Shepherd-Barnes, president, Greater Washington Chapter of the National MS Society. “We're very confident the Hydrogen team will build upon our recent marketing successes and take them to the next level.”

“MS has affected a great many people in the Northwest including friends and relatives of people at Hydrogen,” said Tom Scherer, co-founder and executive creative director, Hydrogen Advertising. “We want to do our part, and creating an ad campaign that opens new eyes to the nature of MS and encourages people to seek more information seemed like the perfect place to start.”

About Hydrogen Advertising

Founded in 2001 by a group of Seattle's most seasoned advertising and marketing veterans, Hydrogen Advertising provides a full suite of marketing services—Web marketing, broadcast, print, non-traditional, media planning, PR, DM, campaign measurement, strategic planning—to West Coast companies. The agency's forte is creating integrated marketing programs that deliver specific outcomes. Among the agency's clients are Kenworth Truck Company, Ã?egisLiving, eBay, The Polyclinic, Microsoft and Agilent Technologies.

About the Greater Washington Chapter of the National MS Society

Headquartered in Seattle, the Chapter serves over 9,000 people living with MS and more than 50,000 others including friends, caregivers and health care professionals in 23 counties in Western and Central Washington. Our mission is to mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS.



Contact: Hydrogen Advertising
Ray Vincenzo, 206-290-4431



Posted: October 2009