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HealthOpin III: Fearing Recession, Americans Cut Back on Healthcare Spending

JERSEY CITY, N.J.--(BUSINESS WIRE)--Apr 17, 2008 - With fears of a recession looming, Americans are cutting back on the amount they spend on healthcare, according to the third installment of's 'HealthOpin' survey.

The survey asked 10,103 Americans - dominantly Boomer women - if they were cutting back on healthcare spending due to fears about the economy, and 48 percent answered yes. Out of those answering yes, 29 percent listed visits to the doctor as an expense they were cutting down on, 26 percent visits to the dentist, 22 percent prescription medications and 23 percent listed 'other' costs.

To avoid going to the doctor and incurring costs, most Americans are also taking preventative measures to stay healthy. HealthOpin III showed that 72 percent of respondents were taking preventative measures such as taking vitamins (48 percent), exercising more (45 percent) and eating healthier (60 percent.)*

"This survey shows that due to fears of a recession, Americans are cutting back on some necessities such as spending on healthcare," said Peter Burch, Marketing and Sales SVP for Marketing Technology Solutions, the owner of "Websites like offer a viable source of health information that can help people save money."

As the third installment in its "HealthOpin" poll series, polled its database of registered members between March 29 and April 3, collecting responses from 10,103 consumers interested in health matters. Survey respondents were 87 percent women and 13 percent men, and the majority of them were between the ages of 35 and 64. The survey's margin of error is +/- 3 percent. According to comScore, Inc., the global leader of measurement in the digital world,, with approximately 5 million unique visitors per month, ranks among the most visited health sites on the Web.

* for this question, respondents were allowed to choose more than one.

About Marketing Technology Solutions

Marketing Technology Solutions (MTS) is a media and technology company specializing in servicing health consumers and advertisers through proprietary algorithms that simultaneously personalize health content and target advertising based on a unique healthographic(TM) consumer profile. Healthographics(TM) are a proprietary combination of demographic and (age, gender, address) and consumers physical and emotional health profile. Our healthographic profile has upward of 250 individual data points. MTS specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its network of MTS owned Web sites,, and, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.


For Marketing Technology Solutions
Stephen Gilmore, 212-468-4056
Peter Burch, 732-491-8043

Posted: April 2008