Everyday Health Network Enters Content Alliance with Yahoo!
BROOKLYN, N.Y.--(BUSINESS WIRE)--Oct 22, 2008 - The new #1 in online health, The Everyday Health Network, which is operated by Waterfront Media and recently merged with Steve Case's Revolution Health Network, has entered a content partnership with Yahoo! Health. As part of the deal, Waterfront Media will provide Yahoo! Health with content from its Everyday Health portfolio of health sites, such as WhatToExpect.com, from the bestselling series of What To Expect pregnancy and parenting books, JillianMichaels.com of NBC's The Biggest Loser, SouthBeachDiet.com from the best selling diet book of all time, and RevolutionHealth.com. The agreement is Waterfront Media's first content agreement with a major health portal.
"Yahoo! Health's decision to work with Waterfront Media clearly demonstrates that The Everyday Health Network's content is the gold-standard in online health. Our portfolio of experts and brands from across the entire health spectrum, including original content from our flagship site, EverydayHealth.com, enables consumers to live healthier lives every day. This is a win-win partnership as the Yahoo! Health platform will help us reach a relevant audience, engage them on a deeper level and increase the overall number of visitors to the Network," said Waterfront Media president and co-founder, Mike Keriakos.
In addition to the current arrangement, as Waterfront Media continues to grow and add additional properties to its portfolio, Yahoo! Health will have access to utilize any current and future content with attributions and links back to relevant Waterfront Media sources.
"With the health industry one of the fastest growing segments online, consumers are looking for Web sites that provide trusted and reliable health-related content," said Michael Yang, general manager and vice president of Yahoo! Health. "At Yahoo! Health we are constantly looking at how we can advance our editorial library through partnerships with leading providers of health information like Waterfront Media. We are thrilled to be the first company to leverage Waterfront Media's new open syndication model and know that the company's wealth of healthy living, diet & fitness, and pregnancy-related topics will provide a valuable resource to our users."
About Waterfront Media
Waterfront Media is the largest privately held online health company and operates The Everyday Health Network, which attracts over 22 million unique users per month across 24 sites. As health happens daily - minute by minute, step by step - The Everyday Health Network is always there to inspire users' goals and support their progress. We provide the expert guidance and daily tools they need to make the best health choices, actively manage their conditions and live healthier lives every day. Waterfront Media was founded by CEO, Ben Wolin, and President, Mike Keriakos in 2002. For more information, please visit www.waterfrontmedia.com.
About Yahoo! Health
Yahoo! Health is a leading online health destination empowering individuals to make the best health decisions. Featuring information on conditions & diseases, diet & fitness, everyday wellness, and other healthcare resources, Yahoo! Health is the 6th-largest health site, according to comScore September 2008. For more information, visit http://health.yahoo.com.
Krupp Kommunications, Inc.
Kim Newman, 212-886-6712
Posted: October 2008
Recommended for you