Digital Push Drives Opportunities for Healthcare Agencies: PharmaLive Special Report
NEWTOWN, Pa., May 3, 2011 - Focus on digital offerings continued
throughout 2010 with enhanced client offerings including tablet PC,
iPad, and other mobile apps, social media initiatives, as well as
video and gaming programs.
To support these initiatives, traditional advertising agencies such as Flashpoint Media, AbelsonTaylor, ICC, and GHG created digital divisions. Agencies focused on digital development, including Razorfish and the Star Group, created healthcare-focused groups to respond to increased demand for specialization within the health and wellness industry.
Agencies that realized significant growth in digital include
Intouch Solutions, which closed 2010 with more than 40 mobile
applications in development, and CDM NY, whose digital work
accounted for almost 50% of 2010 revenue.
"Agencies of all types and sizes are increasing their role in the prospering world of digital promotion, including many of the 100 featured in this special report," says Andrew Humphreys, editor- in-chief of UBM Canon Data Products. "The explosion in iPad adoption by pharmaceutical companies and physicians has resulted in a strong growth area for agencies to display their digital skills."
Pharmaceutical companies are demanding unique interactive campaigns to engage patient populations.
—"Breathesburg" developed by Star Health for Teva Respiratory. "Breathesburg" is an online game that educates players about asthma and exercise-induced bronchospasm as they play through challenging and compelling content.
—"Essential Elements: My Personal Journey", a self-guided
eLearning experience for patients with multiple sclerosis, created
by Purohit Navigation. Through a highly personal interactive
journey, users can explore specific signs and symptoms as they're
experiencing them - along with suggested wellness activities and
healthy living tips to address each symptom.
More information is available in Account Rosters: Healthcare Marketing Communications Agencies 2011, available at www.pharmalive.com/specialreports
For additional information, contact Sandra Baker at +1-215-944-9836 or Sandra.Baker@ubm.com.
About UBM Canon Data Products
UBM Canon Data Products provide financial, company, and product statistical data and qualitative analysis for the global pharmaceutical, biotechnology, medical device, and appliance industries through PharmaLive Special Reports and Appliance Market Research Reports; maintains eKnowledgeBase and MDRWeb, comprehensive market intelligence tools serving the pharmaceutical, biotechnology, and medical-device sectors; and manages company-wide Site Licenses for PharmaLive.com, Med Ad News, and R&D Directions.
About UBM Canon
UBM Canon is a business-to-business media company serving the worldwide advanced manufacturing sector through its publications, trade events, and electronic media.
Posted: May 2011