Catalina Marketing Hires Johnson & Johnson Executive to Lead Health Care Services Division
ST. PETERSBURG, FL. March 9, 2010– Catalina Marketing Corporation, the global leader in precision marketing and shopper-driven media, today announced the appointment of Renee Selman as President of its health care division, Catalina Health Resource, responsible for managing strategic direction, day-to-day operations and overall unit performance.
Selman brings 20 years of health care, sales and marketing leadership experience to Catalina Marketing. Specifically, she spent the past five years serving as the Worldwide President of Johnson & Johnson’s, Ethicon Women’s Health and Urology business. During her 20-year career with Johnson & Johnson, Selman thrived in a variety of roles including: US Sales and Marketing Vice President for the company’s Wound Management Division, National Field Sales Director, and Group Director of New Product Development for Ortho-McNeil Pharmaceutical. While each opportunity offered new challenges, assignments always focused on advancing growth through innovation.
“Renee understands the intricacies of the changing health care landscape, the potential implications to our pharmaceutical partners, our retail partners and most importantly, the implications to patients. Additionally, she has demonstrated a talent for strategically aligning organizational objectives with marketplace demands, and addressing those demands through inspired business unit performance,” said Dick Buell, chairman and chief executive officer of Catalina Marketing. “Her extensive industry expertise, combined with her proven ability to deliver results, makes her the right leader to take Catalina Health Resource to the next level.”
Catalina Health Resource delivers patient-driven educational support and information designed to empower patients to make better health care decisions. Currently, patient engagement occurs in more than 18,000 US pharmacies with more than 130 million patients annually. Selman will focus on increasing the content relevancy, value and engagement through enhanced analytics and extended patient support, in-pharmacy and beyond.
Selman received her bachelor’s degree in industrial management, with a minor in chemistry, from Purdue University.
About Catalina Marketing:
Catalina Marketing owns and operates the world's largest, transaction-level, shopper-data warehouse- powering media networks, online and offline, to intelligently connect CPG and health care marketers and retailers with specific audiences. CMC Networks develops, delivers, and measures shopper and patient-driven engagements with more than 90M households and 130M patients. Media distribution channels include 50,000 food, drug and mass locations worldwide, as well as 18,000 US pharmacies. Company is based in St. Petersburg, Florida, with operations throughout North America, Europe and Asia.
Senior Director, Corporate Communications
Catalina Marketing Corporation
Posted: March 2010
Recommended for you