- the effect (usually beneficial) that the manner, attention, and caring of a provider have on a patient during a medical encounter, regardless of which medical procedure or services the encounter involves;
- the influence on an observation of the observer's perception of the characteristics of the person observed (other than the characteristics under study) or the influence of the observer's recollection or knowledge of findings on a previous occasion.
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Examples: glitazone, GI cocktail, etc.