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consistency principle

 

Definition: in psychology, the desire of the human being to be consistent, especially in attitudes and beliefs; theories of attitude formation and change based on the consistency principle include balance theory, which suggests that one seeks to avoid incongruity in one's various attitudes.

See Also: cognitive dissonance theory

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© Copyright 2017 Wolters Kluwer. All Rights Reserved. Review Date: Sep 19, 2016.
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