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HIPAA and Social Media 2017

Start Date:
Wednesday, 8 February, 2017
End Date:
Wednesday, 8 February, 2017 11:30am
Emergency Medicine, Pulmonary Medicine, Critical Care, Physical Medicine, Headache / Migraine, Orthopedic Surgery, Health & Nutrition, Thoracic Surgery

Overview: We will discuss how providers and patients want to use social media for communications and how they may cause privacy and security issues. In order to integrate the use of social networking into patient communications, it is essential to perform the proper steps in an information privacy and security compliance process to evaluate and address the risks of using the technology. The process must include consideration of various patient access requirements in the HIPAA Privacy Rule, including new requirements to provide patients electronic access of electronically held PHI which raise new questions of how that access will be provided and how the information will be protected during and after access.

And there has long been a HIPAA requirement for covered entities to do their best to meet the requests of their patients for particular modes of communication, and using social networking is no exception. We will review policies and procedures, documentation, major compliance areas and training to ensure they are updated to meet these new challenges of Social Media. We will discuss how providers and patients want to use social media for communications and how they may cause privacy and security issues.

We will explore how requirements under the Privacy Rule, as explained in guidance from the US Department of Health and Human Services Office for Civil Rights, allow patients to choose their communication method, with new rules for electronic access of records held electronically. Learn about using an integrated information security management process to integrate new technologies into business processes safely and securely.

Discover how your information security Risk Analysis must be updated to include social media, and how a lack of consideration for new technologies can lead to breaches and enforcement actions. Learn about the importance of policies and procedures and documentation of their training and use in order to provide the proper privacy and security protections and preparation for the new random audit program, now getting under way.

We will also explain how any improper exposure of PHI may result in an official breach that must be reported to the individual and to the US Department of Health and Human Services. At the same time, complaints by a patient if they are not afforded the access they desire can bring about HHS inquiries and enforcement actions. We will discuss how to find the right balance of access and control. The session will discuss the uses patients and providers have for social media and what must be considered for compliance, and provide a road map for how to use them safely and effectively, to increase the quality of health care and patient satisfaction, and avoid breaches and penalties.

Why should you attend: It seems everyone is signing up for social media and wants to use it in all the incredible ways it can be used, including for health care purposes. Social networking sites offer individuals new ways to relate to each other and share experiences. The Internet has changed the way people communicate and introduced new risks into the process of providing health care services. Patients want to be able to communicate with their health care providers, and providers want to communicate with their patients, using social networking sites.

But communications using social networking sites has some inherent privacy and security risks that may put providers out of compliance. New technologies present new challenges to health care providers, as there are simultaneously new requirements to share information with patients, and a new enforcement effort to ensure the privacy and security of Protected Health Information (PHI). Meeting both challenges requires careful consideration of all the regulations and technologies, as well as patient preferences and work flow.

The stakes are high - any improper exposure of PHI may result in an official breach that must be reported, at great cost and with the potential to bring fines and other enforcement actions. But if a patient complains that they are not afforded the access they desire HHS inquiries and enforcement actions can result, so it is essential to find the right balance of access and control. HHS compliance audit activity and enforcement penalties are both increased, especially in instances of willful neglect of compliance, if, for instance, your organization hasn't adopted the complete suite of policies and procedures needed for compliance, or hasn't adequately considered the impact of social networking on your compliance.

It is essential to consider social networking sites and how their use affects the privacy and security of PHI; not doing so is inviting enforcement action by HHS. Areas Covered in the Session: How patients would like to use social media in their health careHow providers would like to use social media to deliver health care servicesThe risks of using Social Media for healthcare purposesUsing Risk Analysis to determine proper uses of social media in health careThe penalties for non-compliance with HIPAA when using Social MediaHow the HHS HIPAA Audit program might look at social media usageThe importance of accepting and working with Social MediaPolicies and Procedures for compliant use of Social MediaThe role of training in using Social Media in health care Who Will Benefit: Compliance DirectorCEOCFOPrivacy OfficerSecurity OfficerInformation Systems ManagerHIPAA OfficerChief Information OfficerHealth Information ManagerHealthcare Counsel/lawyerOffice ManagerContracts Manager Speaker Profile: Jim Sheldon Dean is the founder and director of compliance services at Lewis Creek Systems, LLC, a Vermont-based consulting firm founded in 1982, providing information privacy and security regulatory compliance services to a wide variety of health care entities.

Sheldon-Dean serves on the HIMSS Information Systems Security Workgroup, has co-chaired the Workgroup for Electronic Data Interchange Privacy and Security Workgroup, and is a recipient of the WEDI 2011 Award of Merit. He is a frequent speaker regarding HIPAA and information privacy and security compliance issues at seminars and conferences, including speaking engagements at numerous regional and national healthcare association conferences and conventions and the annual NIST/OCR HIPAA Security Conference in Washington, D.C.

Sheldon-Dean has more than 30 years of experience in policy analysis and implementation, business process analysis, information systems and software development. His experience includes leading the development of health care related Web sites; award-winning, best-selling commercial utility software; and mission-critical, fault-tolerant communications satellite control systems. In addition, he has eight years of experience doing hands-on medical work as a Vermont certified volunteer emergency medical technician. Sheldon-Dean received his B.S. degree, summa cum laude, from the University of Vermont and his master's degree from the Massachusetts Institute of Technology.


Online Event,
NetZealous LLC-MentorHealth,
161 Mission Falls Lane,
Suite 216,

Organizer Details

Conference organized by Netzealous -MentorHealth

MentorHealth is a comprehensive training source for healthcare professionals. Our trainings are high on value, but not on cost. MentorHealth is the right training solution for healthcare professionals. With MentorHealth, healthcare professionals can make use of the best benefits relating to their professional training. • They can get the benefit of advice from experts in the field. • Healthcare professionals will have the flexibility of viewing recorded webinars at their convenience.• MentorHealth offers online interactive participation. Using this, healthcare professionals, no matter which part of the world they are based in, will have the opportunity to listen to and interact with some of the most accomplished experts in the healthcare Industry.

161 Mission Falls Lane, Suite 216

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