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SCORR Marketing Wins Nine Awards in National Marketing Competitions

KEARNEY, Neb.--(BUSINESS WIRE)--May 27, 2009 - SCORR Marketing, a strategic marketing agency, has received four awards in the 26th Annual Healthcare Advertising Awards competition. Sponsored by Healthcare Marketing Report, over 3,600 entries were received in this year's competition. Additionally, SCORR received five awards in the 2009 Aster Awards competition, consisting of over 3,000 entries across the U.S. The Aster Awards program is an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising.

Healthcare Advertising Awards – Healthcare Marketing Report

SCORR received a bronze award for the ACR Image Metrix Web site. Image Metrix, a division of the American College of Radiology, is located in Philadelphia, Pennsylvania. SCORR Marketing was recognized with a merit award for Xcelience, specializing in early drug development, of Tampa, Florida. The successful print ad focused on Xcelience's re-branding campaign, “At Last”. SCORR also received merit awards for BASi, a drug development service provider, of West Lafayette, Indiana, for the “I Need BASi” campaign print ad and trade show booth.

Aster Awards

SCORR Marketing received gold awards for Image Metrix's pocket folder and an invitation for Ricerca Biosciences, located in Concord, Ohio. Ricerca's unique invitations resembled a set of plane tickets consistent with their overall brand positioning, “Taking you from IP to IND”. Another gold award was received for Fort Theatre Dentistry, located in Kearney, Nebraska, for a billboard with the light-hearted concept of “Good Clean Fun”. SCORR also received a silver award for the Xcelience print ad featuring their “At Last” campaign, and a silver award for the BASi corporate logo design.

“We (ACR Image Metrix) consider SCORR as a very valuable strategic partner,” stated Veronique Cardon, director of client relations at ACR Image Metrix. “Because of their intimate experience and knowledge about the CRO world, they understand how to differentiate in terms of our services and key messages. SCORR is a great support to our sales and marketing effort.”

“We (Xcelience) chose SCORR for a re-branding initiative that resulted in the ˜At Last' campaign,” explained Randall Guthrie, Xcelience vice president. “Their industry experience, knowledge of the contract research service model, and understanding of what was important to our clients was ˜key' in the decision process. The ˜At Last' campaign has been an extremely effective initiative for increasing firm awareness and reinforcing our brand anchors.”

“It is such an honor to receive these prestigious awards,” stated President of SCORR Marketing, Cinda Orr. “Our firm is up against much larger agencies and institutions for these awards; this truly shows that our in-depth strategic thinking and positioning, along with our creative talents, are really paying off.”

SCORR Marketing is a full-service marketing and public relations firm offering complete strategic communication programs to clients in a wide variety of markets and industries.

Contact: SCORR Marketing
Kelly Norrie, 308-237-5567

Posted: May 2009