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PraxisDirect 2.0 Allows Sites to Be More Productive

NASHVILLE, Tenn.--(BUSINESS WIRE)--Oct 29, 2008 - Praxis, a company specializing in centralized patient recruitment for clinical research studies, is proud to announce the release of PraxisDirect 2.0, the most advanced technology in patient recruitment management. Hundreds of thousands of interested trial candidates, decades of clinical trial recruitment experience, input from hundreds of study coordinators, and therapeutic indications across the board came together to create the business intelligence and metrics that make up PraxisDirect 2.0.

Holly Jarrell, Clinical Research Coordinator at the Lynn Institute of the Ozarks, worked with PraxisDirect 2.0 on its pilot study. She writes, "I just wanted to tell you how wonderful I think Praxis is! I have worked with several central recruiting agencies over the past few years and I can say without hesitation that Praxis was definitely the best." Ms. Jarrell also stated, "Another thing that I thought was awesome was what a great job you did of keeping everyone updated on a regular basis about EVERYTHING, and you were always more than willing to help out." PraxisDirect 2.0 collects Praxis pre-qualified candidate data through the centralized recruitment center and integrates candidate data. Site staff receives only the most qualified candidates and avoids spending valuable time screening patients unlikely to qualify for the study.

PraxisDirect 2.0 gives sites up to the minute recruitment campaign results and analyses in real time through easy-to-read charts, graphs and tables. Study coordinators and research site staff report that PraxisDirect 2.0 is vital, and better than other systems they've used. With just a few clicks sites can receive an accurate tally of referrals screened and randomized, how communication tactics are generating responses, which sites are quickly following up with referrals, and much more.

A user-friendly interface means site staff will have no problem tracking patients through PraxisDirect 2.0. Donna Beasley, VP of Operations and Marketing, says, "We are thrilled to be releasing this latest version of PraxisDirect. We have been listening to site staff and uncovering ways to make this dynamic technology even more useful for staff and sponsors since the release of the initial program. The enhanced features of PraxisDirect 2.0 work in combination with our results-producing creative and study management to create an unrivaled level of service and success for both site staff and sponsors."

PraxisDirect 2.0 features customized homepage dashboard views - for site staff and for sponsors. Site staff can download important study documents, request recruitment materials and access patient recruitment information in one central location. Real-time enrollment tracking, personalized messages from Praxis and the sponsor, and the ability to email their Patient Recruitment Coordinator from any page enable sites to manage the patient enrollment process from start to finish in the most efficient way possible.

In a survey of study coordinators completing the pilot study using PraxisDirect 2.0, of those that had used some sort of enrollment management system before, 93% found PraxisDirect 2.0 to be better than others they've used. Study coordinators reported that the system was helpful and they liked how they could see where their site stood on enrollment compared to others participating.

Praxis Communications, Inc., headquartered in Brentwood, Tenn., provides the pharmaceutical and biotech industries with a wide range of global services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising and program management. For more information, call Praxis at (615)312-8207 or visit


Praxis Communications, Inc.
Chris Layfield, Director of Marketing, 615-312-8207


Posted: October 2008