Pharmaceutical Press empowers users with enhanced MedicinesComplete
New streamlined interface provides access to leading drug and healthcare information
London, 2nd November 2009 -- Pharmaceutical Press is pleased to announce a new release of its flagship online subscription service, MedicinesComplete. The leading online drug and healthcare information resource has been redeveloped to better support the information needs of its customers. New features in this release include enhanced navigation through a fresh, streamlined interface, OpenURL linking, improved advanced search options and institutional co-branding. New content added to the site includes Stockley's Herbal Medicines Interactions, the first major reference work to address herbal medicine interactions in detail.
The redevelopment of the site was carried out following a programme of user research and focus groups. The new interface offers a more fluid experience that more effectively reflects the information seeking behaviour of pharmaceutical and clinical practitioners, researchers and regulatory professionals. Digital Product Manager Geoff Moon comments: "We anticipate that the latest enhancements to MedicinesComplete will have a genuine, positive impact on people using the site. For example, the search function now presents results in a way that is more in tune with how our target audience looks for and uses information. We're also providing stronger support for our many institutional customers by integrating more effectively with their wider collections, and enabling them to demonstrate their role in providing access to our information by co-branding the site."
Gus Olivares, Global Sales Manager, Digital Content for Pharmaceutical Press, adds: "We have been publishing information online for over a decade, and in that time have seen considerable changes in web literacy and expectations of our target audience. We're committed to enabling quick, easy access to up-to-date information, and this latest release of MedicinesComplete is a core component of our ongoing digital strategy."
MedicinesComplete now provides quick and easy access to fully-searchable drug and healthcare monographs and related guidance. A uniquely flexible licensing model allows subscribers to create their own competitively-priced package from 16 prestigious drug and healthcare references including Martindale: The Complete Drug Reference, BNF, Stockley's Drug Interactions and Pharmaceutical Excipients. Free trials are available to both individuals and institutions; for more information, please contact firstname.lastname@example.org@medicinescomplete.com>.
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For further information, please contact: Celina Edwards, Marketing Executive Tel: +44 (0)20 7572 2663 Email: email@example.com@rpsgb.org>
About Pharmaceutical Press www.pharmpress.com<http://www.pharmpress.com/> Pharmaceutical Press is the publishing division of the Royal Pharmaceutical Society of Great Britain. It has been active as a publisher for the pharmacy profession since 1841 and has some world-renowned titles on its list including Martindale: The Complete Drug Reference. The MedicinesComplete online subscription service was launched in 2004 and continues to grow in coverage and popularity.
Posted: November 2009