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Orange Label Advertising Agency Recognized for its Healthcare Marketing and Branding Prowess

Orange Label Advertising Agency in Orange County, California Wins Awards for PacifiCord and O'Connor Hospital Branding Advertising Campaigns

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Jun 10, 2009 - Orange Label Art + Advertising, one of Orange County, California's longest-standing privately held advertising agencies, is proud to add three more awards to their list of recognitions with Healthcare marketing clients. Orange Label Art + Advertising received a Platinum Award for its PacifiCord corporate brochure design along with an Honorable Mention for its PacifiCord “The Gift” Magazine Ad in the 2009 Hermes Awards. In the 2009 Annual Healthcare Advertising Awards, Orange Label Art + Advertising also received a Bronze award for their O'Connor Hospital Radio series.

Orange Label's President, Ian Crockett said, “We've been having tremendous success in the Healthcare Industry because clients value our branding knowledge and experience and the fact that Orange Label combines that with our ability to produce direct response. To achieve both with one agency is apparently rare these days.”

The PacifiCord corporate brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in locally. As a HealthBanks Biotech company, PacifiCord has pioneered value-added benefits such as the Cord Blood Concierge Service, flexible financing options and facility tours. More information can be viewed on their webpage

In addition to the success of the PacifiCord Gift series, the O'Connor Hospital radio series also revitalized the local branding of O'Connor Hospital. Wes Phillips, CEO of Orange Label advertising agency said, “The intent of the radio series was three-fold. First, they [O'Connor Hospital] wanted to increase local community awareness. Second, their aim was to drive specific service activity. Last, they wanted to communicate the 'It's the way we care' spirit in a memorable and creative execution.”

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County's longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ˜Orange Exploration' approach to fact-finding, powerful ˜View from the Field' research technique, and ˜The Juice' different-and-better client branding method. For more information about Orange Label Art + Advertising, visit

Contact: Orange Label Art + Advertising
Rochelle Reiter, Vice President
949-631-9900 ext. 220

Posted: June 2009