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Med Ad News? PharmaMed Marketing & Media Conference Announces Updates to the Three Innovative Sales-Force-Effectiveness, Digital Marketing & Patient Centered Communication Tracks

Newtown, PA—August 6, 2009- The Pharmaceutical Media Group of Canon Communications today announced further details of its leading event for marketing & sales professionals in the pharmaceutical, biotech, and medical device industries--the second annual PharmaMed Marketing & Media Conference, September 23-24, 2009 at Wyndham Princeton Forrestal Hotel & Conference Center, in Princeton, NJ.

Med Ad News'  PharmaMed Marketing and Media conference is designed to address the sales and marketing challenges associated with shrinking budgets, resources, and sales forces so they don’t translate to shrinking profits and market share.  The PharmaMed Marketing & Media conference presents three focused, stand-alone conference tracks—Digital Marketing, Sales Force Effectiveness, and Patient-Centered Communications—designed to address the critical issues facing healthcare marketing professionals as they design, launch, and measure the effectiveness of their campaigns.

Invest just two days and return to the office with new ideas, key strategies, and best practices to implement into your marketing campaign.

Digital Marketing Track
• Learn how to increase your reach despite a shrinking marketing budget
• Examine risks and benefits of participating in online discussions and forums
• Determine which social media and digital marketing mix is right for your campaign

Sales Force Effectiveness Track
• Examine new sales models; determine which ones will meet your firm's objectives
• Gain insight into customer-centric strategies and evolve your sales force strategy accordingly
• Reevaluate your selling models and reconnect with your customers

Patient-Centered Communications
• Learn how to educate and empower patients; build consumer trust and loyalty
• Enhance your understanding of patient adherence, compliance, and persistency in order to create a campaign that improves health outcomes

The conference's list of faculty includes:

Partha Anbil, Practice Leader, Pharma Solutions, Wolters Kluwer Health
Stan Bernard, President, Bernard Associates
Kelley Connors, President, KC Healthcare Communications
David Cooner, Partner, McCarter & English
Kip Creel, President, StandPoint Market Research
Marita Gomez, Vice President, Promotional Education & PR,
Purohit Navigation
Kelly Gratz, Group President, inVentiv Selling Solutions
Peter Justason, Director of Global Marketing, Johnson & Johnson
Diane Krusko, Global Marketing Director, WW Cardiovascular/ Metabolic Endocrine Disease, Pfizer
Dr. Andrea LaFountain, President, Mind-Field Solutions
David Lin, Ortho-McNeil-Janssen Pharmaceuticals, Inc.
Pete Marchesini, Chief Learning Officer, inVentiv Health
Scott McGaffin, Vice President, Marketing, Cephalon
Keeshia Muhammad, Executive Director, Marketing, Teva Specialty Pharmaceuticals
Mario Nacinovich, President, HCMA
Patricia Pound, UCB
Kevin Quinley, Vice President, Risk Services, Berkley Life Sciences LLC
Jonathan Richman, Dose of Digital
Joe Shields, Product Director, Enbrel, Wyeth Pharmaceuticals
John Sjovall, Senior Director, Sales Training & Development,  Daiichi Sankyo, Inc.
Patricia Spinner, Group Publisher, Pharmaceutical Media Group,
Canon Communications
Christiane Truelove, Editor, Med Ad News, Canon Communications
Steve Woodruff, Founder and President, Impactiviti

Connect with us online through Facebook, Twitter, and Linked-in to share your insights and get the latest conference updates. Visit us online for additional conference details including the full agenda and conference brochure.

Register by August 21 to save up to $200 with the early bird registration discount!
Med Ad News is dedicated to providing its readers with original, thought-provoking content with the intent of providing the busy pharmaceutical executive with insight into industry trends that will affect their business, as well as the industry in its entirety. Written exclusively by its own editors and staff reporters, its products provide broad coverage of pharmaceutical business, product marketing, and clinical research. Med Ad News provides readers with business intelligence that will impact their company’s performance. Med Ad News, launched in 1982, has been the magazine of choice for insight into successful business and marketing strategies.
About Canon Communications
Canon Communications LLC, a portfolio company of Apprise Media LLC (, is the leading publisher, trade show producer, and digital media company for the world's $3 trillion advanced, technology-based manufacturing industry, including medical device, packaging, design engineering, process technology, automated assembly, electronics, quality control, and plastics processing. Information about Canon's products is available at

Canon Communications
Christine Gaudet, 215-944-9808

Posted: August 2009