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Cutting Edge Information Launches New Customized Benchmarking Service for Medical Science Liaisons

Introducing the “MSL Data Suite,” a Unique Service that Tackles Four Key MSL Program Challenges

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Mar 27, 2012 - The roles and responsibilities of Medical science liaisons (MSLs) to support their teams' scientific and clinical missions are evolving rapidly. The pace of change requires companies to better understand the performance of their field medical forces and identify improvement opportunities to ensure successful physician relationships.

To meet this need, pharmaceutical consulting firm Cutting Edge Information is launching the “MSL Data Suite” this week. The new customizable service builds upon the company's decade of service to medical affairs teams and its mission to provide primary benchmarking data to pharmaceutical, biotechnology and other life science companies.

“The role of the MSL has changed dramatically in the past couple of years with companies setting clearer goals for their MSLs to interface with physicians all over the world,” said Elio Evangelista, research director at Cutting Edge Information. “Companies are asking themselves if their current MSL programs are armed with the proper key performance indicators (KPIs), benchmarks and continuous improvement tools to keep up with the breakthrough trends across the competitive landscape.”

The MSL Data Suite offers four customizable solutions, based on the top four challenges identified by medical affairs executives:


“We didn't want to build a service and hope that MSLs would come seeking out our service,” said Evangelista. “Instead, we worked to tailor our offerings based on the feedback we received from our top MSL clients.”

Visit or request a brochure for more information about the MSL Data Suite customized service. For recent articles, blog entries and MSL quick tools, visit “The MSL Connection,” our new knowledge portal. Cutting Edge Information frequently seeks feedback from medical affairs professionals about current and future trends in the industry. Take the MSL Program Quick Trends survey now to voice your opinion.



Contact: Cutting Edge Information
Elio Evangelista, 919-403-6583


Posted: April 2012