Zitter Health Insights reviews impact of hub models
By Mia Burns
Patient assistance hubs have become an increasingly prevalent tool for brand teams to connect with patients and physicians. The intent of patient assistance hubs is to provide single source for information regarding financial assistance, access and distribution, reimbursement, coverage, and support. Healthcare research firm Zitter Health Insights released data from its Co-Pay Offset Monitor in a recent webinar. The data examines the stakeholder perceptions of hubs and their influences on prescribing as well as the best practices to consider when launching these systems.
Regarding the key takeaways from the data, Chris Wheeler, director of co-pay strategies, Zitter Health Insights told Med Ad News Daily, “Hubs centralize historically disparate functions within manufacturers to drive operational efficiencies.” Wheeler also says that these models drive higher awareness and utilization for brands managed through the hub.
Hub advisory services include reimbursement, disease support, physician outreach, access and distribution, and coverage. According to Zitter Health Insights, 53 percent of physicians ask patients about their co-pays and if they need help paying for their prescription compared to 47 percent of physicians who do not ask. “My take is that many physicians (more than half) are actively engaged in considering cost as a critical part of the therapy decision,” Wheeler says. “Most hubs actively involve physician and patient outreach programs to make therapy management a streamlined process. It would seem that hubs would bring the cost issue to the forefront of the physician/patient conversation.”
Eighty four prevent of oncologists reported that they believe that patients need assistance foundations, co-pay offset programs, or foundational assistance to help offset the cost of medications. “Since the assistance programs deal with paying for a drug that exists, I think the scope of the 84 percent is limited to physicians’ belief that oncology therapy is expensive and patients need help offsetting costs,” Wheeler told Med Ad News Daily. “Of course, drug shortages don’t help with cost generally, given supply/demand mechanics.”
Brand teams have found the hub model to be the way that patient assistance management is headed in the specialty arena, according to Wheeler. In addition, insight into how to properly set up and manage a hub is of high interest. “Our Co-Pay Offset Monitor is the leading source of information on these topics and really the best way we know of to stay ahead,” he says.
Posted: August 2013