Takeda Pharmaceutical First Sponsor In New Healthcare Broadband Platform
NEW YORK, May 3, 2007--Takeda, the largest pharmaceutical company in Japan and among the largest in the world, has signed on as the exclusive one-year category sponsor of sleep-related programs from the original HealthAnswersTV series, "The Answered Patient." Embedded ads, bug overlays, and display ads placed alongside video content will be available to Takeda and other advertisers as they join. Takeda will brand content across all media and syndication partners of the programs for the duration of its sponsorship.
Created by Chicago-based AnswersMedia, HealthAnswersTV is an online channel that provides authoritative health-related programming, all of which is vetted by a medical advisory board and created by an executive team with over 20 years of TV production experience. HealthAnswersTV is now piloting two core programs, "The Answered Patient" and "The Health Reporters". "The Health Reporters" is a daily broadcast of consumer health news while the Answered Patient is a series of condition specific programs - led by a nationally recognized news anchor - that provide consumers with relevant information to allow them to better manage their health.
"HealthAnswersTV provides consumers and healthcare providers with a single source of trusted information. Our research has confirmed that consumers seeking health information are confused. To address this issue, we have created authoritative and useful programming packaged in an easy to watch television format. Because there is a lack of quality healthcare-specific broadband programming, HealthAnswersTV is not only a great resource for physicians and consumers but also a tremendous opportunity for advertisers and sponsors to reach highly targeted audiences."
University of Chicago Hospitals is also a sponsor of HealthAnswersTV.
To find out more about HealthAnswersTV or to speak with AnswersMedia CEO Jeff Bohnson, contact me on 212.584.4281.
Pablo Andreu
Account Executive
5W Public Relations (www.5wpr.com)
45 W 45th Steet
5th Floor
New York, NY 10036
Direct: 212.584.4281
Fax: 646.328.1711
Cell: 201.312.5996
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