Siren Team Named Top Social Media Influencers in Orphan Drugs and Rare Disease
Oak Park, IL (August 15, 2013) – A list of The Top 50 Social Media Influencers in Orphan Drugs and Rare Disease, recently released by the World Orphan Drug Congress, recognized three Siren team members for their social media activity, engagement and reach within the rare disease community.
Wendy White, founder and president of Siren Interactive, tweets on clinical trials, patient advocacy issues, legislation, and orphan drug approvals. Frieda Hernandez, Vice-President of Strategic Initiatives for Siren, tweets on social media in pharma, the e-patient, and issues in the rare disease community. Eileen O’Brien, shares her knowledge of social media on multiple channels. All are regular contributors to the SirenSong blog.
The fact that three of the 50 influencers are affiliated with Siren “goes to show how clued in they are on the value of social media in the rare disease space,” notes Caroline Hornby, Marketing Director for the World Orphan Drug Congress USA.
The list of social media influencers was developed in response to the high level of activity on Twitter Facebook, LinkedIn and other online communities surrounding the 2013 World Orphan Drug Congress USA. “Patients who suffer with rare diseases can often feel isolated and alone in their path to finding diagnosis, treatment, and hopefully a cure,” Hornby notes. “What better way to find other patients to empathize and share experiences with than through social media?”
About Siren Interactive
Siren Interactive is a digital relationship marketing agency focused exclusively on addressing the challenges and unmet needs of patients, caregivers and physicians dealing with chronic rare disorders. Because of this expertise, the agency can drive new patient starts and lifelong adherence to therapies for its biopharmaceutical clients. A recipient of the 2011 Manny Heart Award, Siren Interactive is the nation’s first and only marketing agency with dual regulatory compliance certification for Patient Relationship Marketing and Internet Promotion/Social Media. The agency was founded in 1999 as a woman-owned business and has been on the Inc. 5000 list of the fastest growing private companies in the US since 2010. Visit http://www.sireninteractive.com.
Carla Taylor 708-763-0763
Posted: August 2013