Sima Sherman Named Associate Director of Sales For The Journal of Family Practice
Sima Sherman Named Associate Director of Sales For The Journal of Family Practice®
Parsippany, NJ – October 23, 2013 – Frontline Medical Communications (FMC) is pleased to announce that Sima Sherman, of Triple Threat Media, has been named Associate Director of Sales for The Journal of Family Practice® (JFP) and hence, The Perfect Pair™.
The Journal of Family Practice® has long enjoyed a positive and collaborative partnership with Mayo Clinic Proceedings as part of The Perfect Pair™. Even under separate publishing companies as of 2013, Elsevier and Frontline continue to offer this combination buy, providing highly respected clinical content and deep, unduplicated reach across the Family Medicine and Internal Medicine specialties. Print advertisers benefit from increased efficiencies through the single combination discount. Streamlining the sales process on the journals, in order to best serve our media partners, provides the most effective sales structure.
“The sales firm Triple Threat Media, presently selling Mayo Clinic Proceedings, was pleased to assume sales responsibilities for JFP” commented Marcy Holeton, President and CEO of FMC and acting Publisher of JFP. She continued, “As new product launches continue to be more specialty-focused, this partnership of selling across the PCP market makes The Perfect Pair™ an even stronger combination.”
Sima Sherman can be contacted by email at email@example.com and by phone at 610-529-0322.
In addition to Sima Sherman handling the print advertising for JFP, the sales team includes Joshua Norton for digital advertising, Margo Ullmann for custom digital solutions, and Wendy Raupers for business development of custom medical education programs.
About The Journal of Family Practice®
The Journal of Family Practice® is a peer-reviewed and indexed journal that provides its 95,000 family physician readers with timely, practical, and evidence-based information that they can immediately put into practice. Research and applied evidence articles, plus patient-oriented departments like Practice Alert, PURLs, and Clinical Inquiries can be found in print and online at jfponline.com. The Web site, newly redesigned and offering the latest functionality, logs an average of 140,000 visitors every month; it offers audiocasts and Videos by physician specialists and interactive features like Instant Polls and Photo Rounds Friday—a weekly diagnostic puzzler. New features include MD-IQ™, weekly interactive clinical quizzes for physicians to test their knowledge versus their peers.
About Frontline Medical Communications
Frontline Medical Communications Inc. is the healthcare industry’s largest medical communications company, a leader in digital, print and live events. The Company leads in HCP level targeting and multimedia engaged reach to meet the marketing challenges of our pharma and device customers through its user validating and tracking digital platform, trusted authoritative brands and deep content offerings by therapeutic category. We reach 1.2 million+ physicians and HCPs with 30 print publications, in 20 distinct market segments, circulating to 700,000 HCPs in print; 125 eNewsletters, 35 active Web sites and multiple mobile apps surrounding 33 brands delivering content daily; 15 live events; and daily newswire services providing the latest medical news generated from on-site reporting from more than 300 medical meetings.
Frontline Medical Communications Contacts:
7 Century Drive, Suite 302 Marcy Holeton, President/CEO, Quadrant HealthCom
Parsippany, NJ 07054-4609 The Journal of Family Practice®
Tel: 973-206-3434 | Fax: 973-206-9378 973-206-2342 (direct)
General Email: firstname.lastname@example.org
Posted: October 2013