ReachMD XM 160 Announces Two New Radio Programming Series - Featuring the New England Journal of Medicine
CHICAGO--(BUSINESS WIRE)--Oct 9, 2009 - On October 12, ReachMD, a new media communications platform for medical professionals, will premiere two new series featuring content from the New England Journal of Medicine via its network of distribution channels, including ReachMD's national XM Satellite Radio Channel 160.
NEJM Audio Summaries is a 3-minute weekly vignette designed to allow busy medical professionals to hear summaries of new leading medical research findings, review articles, and editorial opinion published in the New England Journal of Medicine in a convenient and timely manner.
NEJM Audio Perspectives are roundtable discussions among key opinion leaders on topics of critical interest to healthcare professionals. Discussions explore a wide variety of subjects such as research breakthroughs, emerging treatment options, ethical dilemmas, and health policy issues.
In addition to airing regularly on ReachMD's XM Satellite Radio Channel 160, each program will stream to computers through internet at www.reachmd.com. Listeners with iPhones who have downloaded the free MedicalRadio app can also stream the XM 160 satellite channel live and for free. The NEJM Audio Summaries and NEJM Audio Perspective programs will also be archived and accessible through the ReachMD website or the iPhone MedicalRadio app, along with 5,000 other programs in the ReachMD library.
ReachMD, headquartered in Northbrook, IL, is a leading provider of advanced health care information and education for medical professionals. The company's proprietary technology uses emerging media channels to allow busy professionals to hear the latest in specific health care issues in the most convenient ways.
ReachMD's new media platform includes satellite radio, online programming that can be accessed through any XM radio, digital media device, or personal computer, as well as mobile platforms including the Apple iPhone. ReachMD's original programming includes interviews with world-renowned physicians covering professional topics within clinical medicine, treatment, research, executive management, government policies, technology, and global health issues, among others. ReachMD partners with top tier medical societies to provide this credible medical content.
Partners include the American Medical Association, American College of Cardiology, American Academy of Neurology, American Medical Directors Association, American Medical Student Association, and American College of Nurse Practitioners, to name just a few. To access ReachMD's original programming 24/7, visit ReachMD at www.reachmd.com or XM Channel 160.
The New England Journal of Medicine (NEJM.org) is the world's leading medical journal and website. Owned by the Massachusetts Medical Society, NEJM publishes peer-reviewed research and interactive clinical content for physicians, educators and the global medical community. For more information, please visit www.nejm.org.
Dr. Matthew Birnholz, Medical Director of Programming, 847-205-9075
New England Journal of Medicine
Jennifer Zeis, Media Relations, 781-434-7186
Posted: October 2009
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