Publicis Looks to Verilogue to Heighten Exceptionality via Acquisition
By Mia Burns (firstname.lastname@example.org)
Publicis Groupe has acquired healthcare analytics company Verilogue in a move that executives say is expected to expand the communications group’s capabilities. Verilogue, founded in 2006, specializes in physician-patient communication in the United States. The company will become part of Publicis Healthcare Communications Group. Financial terms of the transaction were not disclosed publicly.
The acquisition further strengthens PHCG’s portfolio by providing clients with expanded set of customer insight capabilities and new evidence-based customer communications and training programs. As part of the transaction, Verilogue’s primary investor, Edison Venture Fund, will exit the company, according to Publicis.
Verilogue’s 31 employees will continue to be led by CEO and co-founder Jeff Kozloff and maintain its brand name and current Horsham, Pa. headquarters. The agency will report to Janet Winkler, president of in-sync Group, a division of PHCG.
“They had a proprietary offering that is unique in the industry--the capabilities of capturing a patient-physician dialogue in real time and using that information to analyze and better understand that key point in the decision making process,” Winkler told Med Ad News Daily. “They are the only ones that do it and they have a track record of doing it well.”
President and CEO of Nick Colucci PHCG, said, “Multichannel influences are creating profound challenges in the physician-patient dialogue. That’s where Verilogue really brings a unique offering to our clients—guiding healthcare communications that are grounded in the voice of the customer. We were attracted to Verilogue because of their impressive track record and potential for growth when combined with the resources of our global network.”
“The greatest advances in healthcare delivery over the next decade will be driven by evidence-based solutions delivered at various points-of-care,” Kozloff said. “Aligning ourselves with PHCG’s market-leading agencies and impressive talent and resources allows us to enter a new chapter. We will be able to immediately expand our global presence and transform our insights engine into solutions, driving client value through improved customer experiences.”
Posted: December 2013