Podcast Series From Med Ad News Magazine Tackles Important Healthcare Communications Issues
NEWTOWN, Pa., February 3, 2010 — Canon Communications has announced the release of the premiere episode of The Med Ad News Show, a new Podcast series produced by the editors of Med Ad News magazine. Hosted by Med Ad News editors Steve Niles and Joshua Slatko, the program features interviews with important thought leaders across the healthcare industry.
The Med Ad News Show is available from Pharmalive.com as a downloadable MP3. New episodes will be released regularly, featuring guests discussing such important topics as sales force effectiveness, medical education, regulatory issues, and the future of healthcare communications.
To download The Med Ad News Show, visit http://downloads.pharmalive.com.
The Med Ad News Show kicked off February 3, 2010 with part one of a five-part series of conversations with John Kamp, executive director of the Coalition for Healthcare Communication. Further episodes in this initial series will be released once every two weeks.
Founded in 1991, the Coalition for Healthcare Communication is a group of companies and trade associations dedicated to defending the right of health professionals and consumers to receive truthful information regarding pharmaceuticals and medical products, as safeguarded by the Constitution of the United States. Executive Director John Kamp is a leading advocate of First Amendment and marketing issues throughout the government.
The initial five-part series is sponsored by CommonHealth, a WPP company. Program descriptions for the first five episodes of The Med Ad News Show follow:
EPISODE 1: Tax Terror
Industry narrowly avoided an elimination of the marketing expense
tax exemption in the healthcare reform bill. However, it’s a
popular idea in Washington that could rear its head again with
potentially devastating effect for the healthcare communications
industry. John Kamp explains why the threat continues to keep him
up at night.
EPISODE 2: The New FDA
A new FDA is in charge under Commissioner Margaret Hamburg and
Deputy Commissioner Joshua Sharfstein. John Kamp discusses why he
has confidence in the new team and what a strong FDA will mean for
the healthcare industry.
EPISODE 3: Don’t Forget FDAAA
Even as the industry looks ahead to what may come from the
healthcare reform bill, a number of provisions of the Food and Drug
Administration Amendments Act of 2007 have yet to see their full
impact. John Kamp discusses what is yet to come from FDAAA of 2007,
including the growing importance of Risk Evaluation and Mitigation
Strategies (REMS).
EPISODE 4: Approach With Caution
Following FDA’s hearing on the pharmaceutical
industry’s use of social media, marketers are moving forward
cautiously. John Kamp talks about why legal departments will
continue to voice strong resistance to going too far, while he also
acknowledges the great opportunity social media holds in improving
the industry’s relationship and reputation with
consumers.
EPISODE 5: The Silver Lining
A silver lining may exist for the healthcare communications
industry. John Kamp discusses why communications companies could
see an upswing in business as a number of factors take shape. A
competent, confident FDA has the potential to open a wider approval
window, bringing many new products to market. Healthcare reform has
the potential to bring in many new patients demanding information
about available medicines. And agreement between the pharmaceutical
industry and government around the importance of patient adherence
will expand opportunities for developing appropriate messaging.
About The Med Ad News Show
The Med Ad News Show is a Podcast series produced by the editors of
Med Ad News magazine. The program features interviews with
important thought leaders across the healthcare industry discussing
such important topics as sales force effectiveness, medical
education, regulatory issues, and the future of healthcare
communications. Host Steve Niles is managing editor of Med Ad News.
Co-host Joshua Slatko is senior editor of Med Ad News. To download
the show, visit http://downloads.pharmalive.com.
About Med Ad News
The pharmaceutical industry’s publication of record for 25
years, Med Ad News provides broad coverage and incisive analysis of
the issues, events, trends, and strategies shaping pharmaceutical
business, marketing, and sales. More than 16,000 readers –
comprising corporate executives, marketing, sales, and product
managers – receive Med Ad News 12 times per year. Med Ad News
is a publication of Canon IMM Inc.
About Canon IMM Inc.
A division of Canon Communications, Canon IMM Inc. is a provider of
business, marketing, and drug development news and analysis to the
$500 billion worldwide pharmaceutical industry. IMM publishes
well-established business magazines, including Med Ad News, R&D
Directions, and Pharmaceutical and Medical Packaging News as well
as the industry Website PharmaLive.com.
Posted: February 2010
