Podcast Series From Med Ad News Magazine Tackles Important Healthcare Communications Issues

NEWTOWN, Pa., February 3, 2010 — Canon Communications has announced the release of the premiere episode of The Med Ad News Show, a new Podcast series produced by the editors of Med Ad News magazine. Hosted by Med Ad News editors Steve Niles and Joshua Slatko, the program features interviews with important thought leaders across the healthcare industry.

The Med Ad News Show is available from Pharmalive.com as a downloadable MP3. New episodes will be released regularly, featuring guests discussing such important topics as sales force effectiveness, medical education, regulatory issues, and the future of healthcare communications.

To download The Med Ad News Show, visit http://downloads.pharmalive.com.

The Med Ad News Show kicked off February 3, 2010 with part one of a five-part series of conversations with John Kamp, executive director of the Coalition for Healthcare Communication. Further episodes in this initial series will be released once every two weeks.

Founded in 1991, the Coalition for Healthcare Communication is a group of companies and trade associations dedicated to defending the right of health professionals and consumers to receive truthful information regarding pharmaceuticals and medical products, as safeguarded by the Constitution of the United States. Executive Director John Kamp is a leading advocate of First Amendment and marketing issues throughout the government.

The initial five-part series is sponsored by CommonHealth, a WPP company. Program descriptions for the first five episodes of The Med Ad News Show follow:

EPISODE 1: Tax Terror
Industry narrowly avoided an elimination of the marketing expense tax exemption in the healthcare reform bill. However, it’s a popular idea in Washington that could rear its head again with potentially devastating effect for the healthcare communications industry. John Kamp explains why the threat continues to keep him up at night.

EPISODE 2: The New FDA
A new FDA is in charge under Commissioner Margaret Hamburg and Deputy Commissioner Joshua Sharfstein. John Kamp discusses why he has confidence in the new team and what a strong FDA will mean for the healthcare industry.

EPISODE 3: Don’t Forget FDAAA
Even as the industry looks ahead to what may come from the healthcare reform bill, a number of provisions of the Food and Drug Administration Amendments Act of 2007 have yet to see their full impact. John Kamp discusses what is yet to come from FDAAA of 2007, including the growing importance of Risk Evaluation and Mitigation Strategies (REMS).

EPISODE 4: Approach With Caution
Following FDA’s hearing on the pharmaceutical industry’s use of social media, marketers are moving forward cautiously. John Kamp talks about why legal departments will continue to voice strong resistance to going too far, while he also acknowledges the great opportunity social media holds in improving the industry’s relationship and reputation with consumers.

EPISODE 5: The Silver Lining
A silver lining may exist for the healthcare communications industry. John Kamp discusses why communications companies could see an upswing in business as a number of factors take shape. A competent, confident FDA has the potential to open a wider approval window, bringing many new products to market. Healthcare reform has the potential to bring in many new patients demanding information about available medicines. And agreement between the pharmaceutical industry and government around the importance of patient adherence will expand opportunities for developing appropriate messaging.

About The Med Ad News Show
The Med Ad News Show is a Podcast series produced by the editors of Med Ad News magazine. The program features interviews with important thought leaders across the healthcare industry discussing such important topics as sales force effectiveness, medical education, regulatory issues, and the future of healthcare communications. Host Steve Niles is managing editor of Med Ad News. Co-host Joshua Slatko is senior editor of Med Ad News. To download the show, visit http://downloads.pharmalive.com.

About Med Ad News
The pharmaceutical industry’s publication of record for 25 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,000 readers – comprising corporate executives, marketing, sales, and product managers – receive Med Ad News 12 times per year. Med Ad News is a publication of Canon IMM Inc.

About Canon IMM Inc.
A division of Canon Communications, Canon IMM Inc. is a provider of business, marketing, and drug development news and analysis to the $500 billion worldwide pharmaceutical industry. IMM publishes well-established business magazines, including Med Ad News, R&D Directions, and Pharmaceutical and Medical Packaging News as well as the industry Website PharmaLive.com.

Posted: February 2010


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