PharmaLive.com Launches New Report on DTC Ad Spending
NEWTOWN, Pa., June 2, 2009--Canon Communications Pharmaceutical Media Group, publisher of PharmaLive.com Special Reports, announces the launch of Direct-to-Consumer Advertising: Analysis of DTC Spend by Brand, Company, and Media.
Developed by the editors and data specialists of Med Ad News and Canon Communications, this new report presents a comprehensive review of DTC spend for the last nine years. “In looking at DTC over the past decade, spending across all media has increased by $2 billion since the year 2000,” stated Andrew Humphreys, Managing Editor of Med Ad News Special Reports and Editor in Chief of Canon Communications’ Data Products Group. “Despite recent changes, healthcare companies will continue to use this highly effective practice to promote their brands.”
This 72 page report contains the following information.
Charts that list for the years 2000 through 2008:
• Promotional spend to consumers for human prescription drugs
• DTC expenditure for the companies that promote the Rx brands
• Consumer ad spend broken down by various media types
Analysis that details:
• Leading prescription brands in terms of DTC expenditure for each of the
past nine years
• Top 5 DTC brands of this decade
• Most-competitive therapeutic categories for consumer promotion
• Pharmaceutical companies that spent the highest amounts of advertising
dollars to consumers
• Most-popular types of consumer media targeted by companies
Learn more about this and other reports at: www.PharmaLive.com/SpecialReports. The data contained in PharmaLive Special Reports is provided by primarily eKnowledgeBase, an online database of pharmaceutical and biotechnology companies, business information, and products.
About Canon Communications Pharmaceutical Media Group
A division of Canon Communications LLC, Canon Communications Pharmaceutical Media Group is a provider of business and marketing information to the $500 billion worldwide pharmaceutical industry. We publish well-established business magazines, including Med Ad News, R&D Directions, and Pharmaceutical and Medical Packaging News and the industry Websites PharmaLive.com and TherapeuticsDaily.com.
NAME: Hilary Peirce
PHONE: 215-944-9841
EMAIL: Hilary.Peirce@cancom.com
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