Palio+Ignite names new leaders

inVentiv Health Communications’ full-service healthcare communications agency Palio+Ignite has announced a new global management team. The leadership team is composed of three industry veterans focused on deepening Palio+Ignite’s capabilities to more effectively engage patients and health-care professionals.

The management team includes Guy Mastrion, one of the original founders of the agency, who now serves as chief global creative officer; Paul Johnson, who was appointed general manager of client service; and Andy Smith, who serves as chief operating officer. The team reports to Bob Chandler, president of inVentiv Health Communications.

With offices in Saratoga Springs, N.Y., Irvine, Calif., and New York City, Palio+Ignite is accelerating new opportunities for change and growth in the healthcare sector. The agency, long known for its creativity, and more recently for building an unrivaled managed care expertise, is simultaneously spearheading the use of gamification and motion-sensing technologies to benefit health-care stakeholders.

“We are excited about where we’re headed as a company,” says Mastrion, chief global creative officer, Palio+Ignite. “Our ultimate goal is to ensure that we are focused on delivering engaging brand stories with insight, innovation and execution that elevates our client brands above all others.”

“Guy, Paul, and Andy combine extraordinary strategic expertise with the creative dexterity needed to deliver what clients are demanding right now,” according to Chandler. “As a team, they will focus on growing next-generation communications initiatives that will keep our health-care clients ahead of the ever-evolving communications landscape.”

Posted: December 2013

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