PACIFIC Communications Named Agency of Record for SkinMedica
PACIFIC Communications Named Agency of Record for SkinMedica®
Costa Mesa, CA – December 4, 2013 – PACIFIC Communications, the largest healthcare communications agency on the West Coast, has been named agency of record for the professional business of SkinMedica® Skin Care.
SkinMedica, Inc., purchased by Allergan, Inc., a multi-specialty health care company, in December 2012, focuses on aesthetics, both prescription and non-prescription skin care products.
“Our partnership with SkinMedica Skin Care strengthens and enhances PACIFIC Communications’ aesthetics portfolio,” said Scott Gandy, account group supervisor for PACIFIC Communications. “It makes us a key player in the topical aesthetics physician dispensed category and is a natural fit with our expanding client roster in this space.” PACIFIC Communications is already the Agency of Record for SkinMedica’s Latisse®, both for professional and direct-to-consumer.
PACIFIC Communications will drive strategy and work simultaneously with SkinMedica’s marketing team to develop sales materials for physicians and patients.
About PACIFIC Communications
PACIFIC Communications is the largest healthcare communications agency on the West Coast offering globally recognized strategic and tactical communications solutions. From pre-launch to brand maturity, PACIFIC Communications represents clients with products in pharmaceuticals, biotechnology, diagnostics, over-the-counter, medical devices, medical services and consumer health.
Posted: December 2013