OneTouch Teams With Celebrity Chef Sam Talbot To Teach Healthy Eating For People with Diabetes

New “What’s Cookin’ Down Home Healthy™ Sweepstakes” Offers Personal Cooking Lesson with Talbot

Milpitas, California (September 11, 2012). For many of the millions of Americans living with diabetes the words “eating healthy” are too often associated with bland and boring food choices, and having to say “no” to some of their favorite dishes. But nothing could be further from the truth, according to Celebrity Chef Sam Talbot, who also has diabetes. A “Fan Favorite” on Bravo’s “Top Chef” and cookbook author, Talbot is partnering with the makers of OneTouch®, a leading brand of blood glucose monitors for people with diabetes, to launch the What’s Cookin’ Down Home Healthy™ Sweepstakes. Designed to spread the word that eating healthy with diabetes can also be easy and delicious, the sweepstakes will run for five weeks, beginning September 10th and is open to individuals 18 or older by visiting the OneTouch Facebook page.

Each week, fans will see recipes and videos of healthy dishes from Talbot’s cookbook, “The Sweet Life: Diabetes Without Boundaries” (Rodale, October, 2011). To enter, fans are asked to “like” the OneTouch Facebook page, vote for their favorite recipe of the week and then enter for a chance to win the Grand Prize -- a personal cooking lesson by Talbot for the winner and three guests. Talbot will travel to a major city near the winner’s hometown, where he’ll teach the winner and guests how to prepare meals that are as delicious as they are healthy. In addition, each week five of Sam’s cook books and five OneTouch® Verio®IQ Blood Glucose Monitoring Systems will be awarded.

“I’m really excited to be working with the makers of OneTouch products on this sweepstakes. Our goal is to raise awareness about the importance of healthy eating in managing diabetes while living life without limits,” Talbot said. “A lot of people think they have to choose between controlling diabetes and enjoying the food they love. As a chef and person with diabetes since I was 12, I want to help people discover simple ways of enjoying delicious, healthy food.”

For complete information and eligibility requirements for the What’s Cookin’ Down Home Healthy™ Sweepstakes, visit www.onetouch.com/Facebook.


About the Johnson & Johnson Diabetes Care Franchise:
Four operating companies comprise the Johnson & Johnson Diabetes Care Franchise with the shared vision of “Creating a world without limits for people with diabetes.” Providing advanced products and services, professional and community education, and advocacy and support to people living with diabetes and their families, these companies include: LifeScan, Inc., (www.OneTouch.com) a world leader in blood glucose monitoring; Animas Corporation, (www.Animas.com) maker of innovative insulin delivery systems; Children with Diabetes, Inc., (www.childerenwithdiabetes.com) a community offering support and education for children, adults and their families living with diabetes; and the Johnson & Johnson Diabetes Institute, LLC, (www.JJDI.com) that empowers healthcare professionals with education and training programs to improve the quality of life for people with diabetes.


Contact:
Robert Marston Marketing Communications, Inc.
Helen Patrikis, hpatrikis@marstonpr.com
Lara Markenson, lmarkenson@marstonpr.com
212/371-2200
 

Posted: September 2012


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