Ogilvy CommonHealth Announces Promotions
OGILVY COMMONHEALTH WORLDWIDE PROMOTES PAYER MARKETING’S RICHARD TREZZA AND AMBER GILBERT
PARSIPPANY, N.J., November 1 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced the promotions of two seasoned professionals within the organization’s payer marketing groups.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace. Ogilvy CommonHealth Payer Marketing and Ogilvy Healthworld Payer Marketing provide strategic marketing services to improve patient access to pharmaceutical brands competing in managed markets.
Richard Trezza, with the network for nearly three years, has been promoted from EVP, Director of Client Services to General Manager of both Ogilvy CommonHealth Payer Marketing and Ogilvy Healthworld Payer Marketing. In his new role as General Manager, Mr. Trezza will oversee the strategic planning, new business initiatives and day-to-day management of both agencies. Mr. Trezza will report directly to Shaun Urban, Managing Partner at Ogilvy CommonHealth Worldwide, who oversees the organization’s payer marketing, medical education and business development groups.
Amber Gilbert, also with the organization nearly three years, has been promoted from Chief Strategy Officer to Executive Vice President, Director of Client Services at Ogilvy CommonHealth Payer Marketing. In her new position, Ms. Gilbert will be responsible for developing and maintaining ongoing client activities, relationships and services. Additionally, she will help foster the development of account team personnel and tactical planning initiatives while continuing to drive thought leadership in the payer space. Ms. Gilbert will report to Mr. Trezza.
Managing Partner Shaun Urban shared, “Rich and Amber’s appointments are an example of our continued growth and evolution as the leader in providing Payer Marketing support to the biopharmaceutical industry. Both are strategic thinkers and approach the business in a very client-centric manner. And they also have very complimentary skills that will elevate the work we do with our clients on a day to day basis.”
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Posted: November 2013