John Weyrauch and Martin O?Brien Join Rosetta as Partners in Healthcare Group
NEW YORK, NY, July 14, 2010 – John Weyrauch and Martin
O’Brien have joined Rosetta, the nation’s largest
independent interactive marketing agency, as Account Management
Partners in the healthcare marketing group. Healthcare represents
Rosetta’s largest industry specialization, accounting for
over $60 million in revenue. The hiring of Weyrach and
O’Brien is yet another sign of Rosetta’s continued
growth.
Prior to joining the interactive agency, Weyrauch was Senior Vice
President, Management Supervisor at Saatchi & Saatchi
Healthcare Communications, part of Publicis Healthcare, where he
led Saatchi’s engagements with Astra Zeneca and Pfizer. In
that position, he oversaw the development and implementation of
integrated marketing solutions on Nexium, Crestor, Seroquel,
Certriad and other well known brands. He also championed, led and
was the Publicis General Manager of a new unit dedicated to
innovative multichannel marketing programs for a range of Pfizer
businesses. Additionally, Weyrauch oversaw all DTC marketing
efforts at Pfizer. He led, and was instrumental in the creation of,
Pfizer’s Marketing Center of Excellence.
O’Brien previously was Executive Vice President of Strategy
at MRM Worldwide, McCann WorldGroup’s digital and direct
marketing agency, where he led strategic planning for the
agency’s global healthcare and U.S. non-healthcare clients.
In that position, he developed award-winning strategies for top
pharmaceutical and healthcare clients, including Bristol-Myers
Squibb, GlaxoSmithKline, Johnson & Johnson, Sanofi, Pfizer,
Novartis, Blue Cross and Blue Shield and Medco.
“John and Martin are both well recognized and highly
respected healthcare marketers who come to Rosetta with a
tremendous amount of experience,” said Rosetta President Kurt
Holstein. “We look forward to their contributions to our
clients’ successes and to Rosetta’s continuing dynamic
growth in healthcare.”
About Rosetta
Founded in 1998, Rosetta has rapidly become the largest independent
interactive agency in the US and is ranked by AdAge among the top
ten digital agencies in the country. Rosetta recently expanded its
offerings within professional healthcare marketing by acquiring
Wishbone-ITP, an award-winning pharmaceutical agency. Using a
patented approach to segmentation, called Personality®
Segmentation, which provides deep insights into the underlying
drivers of consumer behavior, Rosetta builds its clients’
brands by identifying, understanding and enhancing relationships
with its customers. Rosetta’s industry-focused marketers and
creative teams translate these insights into relevant marketing
solutions that use world-class technology, search and media to
attract, retain and strengthen a brand’s most valuable
customer relationships.
Rosetta brings deep industry expertise to its client work within
the Retail & Consumer Products; Healthcare; Financial Services;
Communications, Media & Technology; Travel & Leisure and
B2B markets. Rosetta’s clients include OfficeMax, Coach, Jos.
A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol
Myers Squibb, Johnson & Johnson, and Otsuka (healthcare);
Citizens, HSBC, Nationwide and Fidelity (financial services); and
Marriott (travel and leisure), Microsoft and T-Mobile
(communications, media & technology).
Rosetta is headquartered in Princeton, NJ, with additional offices
in New York, Cleveland, Denver, Boston, Chicago and Toronto.
For more information, visit http://www.rosetta.com.
Contact:
Michael Cargill
Robert Marston and Associates
212-836-4206
mcargill@marstonpr.com
Posted: July 2010
