Intouch Solutions Launches New Offering: Intouch Science
Overland Park, Kan. (September 11, 2013) – Intouch Solutions, a marketing agency servicing thepharmaceutical industry, launched a new client service offering -- Intouch Science. In creatingIntouch Science, Intouch Solutions taps into a well-known need to elevate the communicationbetween pharmaceutical brands and healthcare professionals (HCPs). According to Faruk Capan,Intouch Solutions CEO, the new group will specialize in clinical guidance, offering a unique blendof digital and scientific marketing capabilities to help pharmaceutical companies engage healthcareprofessionals.
“We’ve designed hundreds of programs to reach HCPs with relevant information that helps themin their work. But dramatic healthcare industry changes are underway, and the landscape keepsshifting. Our industry as a whole has to get better. Fast,” said Capan. “The importance of reachingHCPs in innovative and meaningful ways is growing. Intouch Science melds medicalcommunications with technology to create engaging and effective programs specifically geared toHCPs.”Medical Director, James Haupt, who has a Ph.D. in biochemistry and more than a decade ofexperience in leading innovative creative teams, brings a strong scientific understanding topharmaceutical marketing. In addition, Director of Health Care Professional Insights, BunnyEllerin, provides intel on HCP behaviors and beliefs, and manages the Intouch medical advisoryboard. Five additional staff members join them to focus on integrating scientific and complexclinical data into digital marketing initiatives.
“It is a very exciting time to be at Intouch Solutions and to be a part of the industry’s leadingdigital marketing firm,” said Dr. Haupt. “Intouch Science adds a new level of clinical rigor to ournovel content generation, ensuring scientific accuracy in messaging, data presentation and productpositioning.”About Intouch Solutions Inc.
Founded in 1999, Intouch Solutions Inc. employs more than 400 individuals and is a privatelyheld marketing agency headquartered in the Kansas City area with offices in Chicago and NewYork. Specializing in solutions for the pharmaceutical and healthcare industries, Intouch isredefining what marketing means to these industries. Contact Intouchat email@example.com or visit them on the Web at www.intouchsol.com.
Posted: September 2013