Heart Rhthym Society Taps Publicis Consultants

PR TO DEVELOP SUDDEN CARDIAC AWARENESS CAMPAIGN

- Firm's Cardiology Expertise a Winning Factor -

New York/Washington, D.C., September 24, 2009 – In a competitive review, Publicis Consultants | PR has been awarded a planning project for the Heart Rhythm Society, the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients. The project includes branding and message development, as well as graphic design work for a sudden cardiac arrest awareness campaign that The Society intends to launch in October 2009, coinciding with Sudden Cardiac Arrest Awareness Month.

“The Society was impressed with the depth of Publicis Consultants | PR’s experience in the cardiology arena and in particular their experience with the issue of sudden cardiac arrest,” said Charlie Jones, Vice President of Marketing at The Heart Rhythm Society. “We’re pleased to have Publicis Consultants | PR on board to help establish this vital program.”

Sudden cardiac arrest kills more than 250,000 Americans each year -- more than AIDS, breast cancer or lung cancer -- so the issue warrants a full awareness campaign to better inform physicians and patients about the condition. The project will be managed by the Publicis Consultants | PR team in New York which has experience working on a wide portfolio of cardiovascular education and awareness programs.

“We have enormous respect for The Society and are pleased to have the opportunity to help them build the foundation for this very important awareness initiative,” notes Wendy Lund, CEO of Publicis Consultants | PR. “This assignment is a strong indication of our innovative creative work as well as our solid expertise with heart disease.”

About the Heart Rhythm Society The Heart Rhythm Society is the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients, and the primary information resource on heart rhythm disorders. Its mission is to improve the care of patients by promoting research, education and optimal health care policies and standards. Web site: www.HRSonline.org<http://www.hrsonline.org/>.

About Publicis Consultants | PR Publicis Consultants | PR helps Living Brands in health, food, nutrition and home industries engage consumers and professionals through influencers, education, and lifestyle marketing. Publicis Consultants | PR represents clients, such as Nestlé and sanofi-aventis, with operations concentrated in New York and Seattle offices. It is part of Publicis Consultants | Worldwide, which ranks 12th among PR firms globally. Publicis Consultants | PR is a member of the Publicis Groupe (Euronext Paris: FR0000130577), the world’s fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. Web site: www.publicisgroupe.com.

Contact: Steve Bryant Publicis Consultants | PR 212.527.8913 Steve.Bryant@publicis-pr.com

Posted: September 2009


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