HealthCentral partners with online video startup to create largest health video network

5min and HealthCentral Announce New Online Health Video Network

Reaches Largest Health Audience Online; 5min as Exclusive Distribution Platform Enables Health Sites to Instantly Monetize Relevant Video Content

ARLINGTON, VA AND NEW YORK (OCTOBER 28, 2009) – 5min, the leading syndication platform for lifestyle, knowledge and instructional videos, and HealthCentral, the leading collection of online condition-specific consumer health and wellness sites, today announced a deal that will offer contextually relevant health videos to the largest audience of health seekers across the Web.

The deal combines 5min’s 21 million monthly unique audience with HealthCentral’s 11 million monthly unique audience. The alliance also adds HealthCentral’s own library of hundreds of health videos to the existing 5min library, which will be distributed through the 5min VideoSeed semantic syndication platform that matches videos to relevant audiences across more than 350 sites. HealthCentral is also implementing 5min’s Smart Player across many of HealthCentral’s owned and operated sites.

“We built HealthCentral with an understanding that health seekers want information that is relevant to them, when and where they want to find it. 5min provides us with a technology that enhances our ability to get the most specific videos to the right people at the right time,” said Christopher M. Schroeder, CEO of HealthCentral. “We are thrilled to work with 5min to provide high quality videos, large-scale distribution and enhanced specificity to both health seekers and advertisers.”

HealthCentral will also exclusively sell advertising to pharmaceutical and over-the-counter advertisers on 5min’s millions of video streams that are focused on health, specific conditions, parenting, pregnancy, fitness and nutrition. The 5min/HealthCentral relationship creates an opportunity for over-the-counter and pharmaceutical advertisers to pinpoint engaged and highly targeted health audiences. As the exclusive seller of inventory to prescription and over-the-counter pharmaceutical advertisers, HealthCentral will sell into 5min’s Health advertising inventory to provide its advertisers with a new source of video streams. The 5min ad inventory has been sold out for the past six months and reaches niche audiences across 20 major verticals and more than 200 sub-categories.

“The HealthCentral and 5min collaboration provides an instant opportunity for health sites to inject contextually relevant videos into every page through our VideoSeed technology,” said Ran Harnevo, CEO of 5min. “Combine that with HealthCentral’s experienced sales team, and we provide an instant new source of revenue for many of the health sites on the Web.”

5min’s network includes dozens of health & wellness sites, including HealthBoards, mdinfo.com, SteadyHealth.com, and Pregnancy.org, along with the health sections of comprehensive knowledge sites including Answers, ArticlesBase, Associated Content and dozens of others. High quality health, wellness and lifestyle sites can join the 5min network for free and implementation generally takes just a few hours.

About 5min 5min is the leading syndication platform for lifestyle, knowledge and instructional videos, reaching over 200 million monthly unique visitors. As a destination site, 5min.com is the top “how-to” video site with more than 3.5 million unique visitors each month. 5min’s library features short-form videos from some of the world’s largest media companies as well as the most innovative independent producers. Video recipes, yoga and fitness routines, tech tutorials, DIY projects for home and garden, health videos on specific conditions, beauty and fashion tips, video game walk-throughs and much more.

Posted: October 2009


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