FDA and Everyday Health Collaborate to Expand Reach of Consumer Health Information

WASHINGTON & BROOKLYN, N.Y.--(BUSINESS WIRE)--Nov 17, 2009 - The U.S. Food and Drug Administration (FDA) and Everyday Health today announced a collaboration that will expand the delivery of the agency's vital consumer health information to the 30 million unique users who visit Everyday health each month. This joint effort reflects FDA's emphasis on using innovative, technology-based strategies to carry out its mission of protecting and promoting the public health.

“We are pleased to collaborate with Everyday Health to reach millions more consumers with accurate, science-based information that can help them make decisions about their health,” said Commissioner of Food and Drugs Margaret A. Hamburg, M.D. “This partnership will increase our ability to deliver important and sometimes urgent health information in an effective, consumer-friendly and convenient way.”

The partnership will initially include:

 

  • A new online resource at www.EverydayHealth.com/FDA: The new co-branded Web site will feature a variety of health content from FDA. The latest information on food and medical product safety as well as prevention and wellness topics will be featured. In the event of breaking public health information, Everyday Health will also feature special “FDA Alert” modules in select locations throughout the site and network, and in e-mail newsletters.
  • A new FDA/Everyday Health co-branded weekly newsletter: The latest FDA consumer health information will be sent to subscribers in a weekly Everyday Health newsletter. The FDA/Everyday Health newsletter will contain “FDA Alerts” as well as up-to-date information on drug safety, cosmetics and skin care products and children's health products, to name a few.

“We are excited to partner with FDA on this important initiative and believe it serves as testament to our mission to deliver important health information as it happens. We're happy to provide our audience with such important safety information,” said Ben Wolin, CEO and co-founder of Everyday Health.

The complete terms and components of the partnership are described in a Memorandum of Understanding, which is on display today at the Federal Register office and available online at

www.accessdata.fda.gov/scripts/oc/ohrms/advdisplay.cfm.

An agency policy statement summarizing the criteria and processes for development of such partnerships is available on FDA's Web site at http://www.fda.gov/downloads/ForConsumers/ConsumerUpdates/ucm190851.pdf

About Everyday Health

Everyday Health is the largest privately held online health company and operates a portfolio of premier websites that attract between 25 and 30 million unique users per month across 25 sites. As health happens daily — minute by minute, step by step —Everyday Health is always there to inspire users' goals and support their progress. We provide the expert guidance and daily tools they need to make the best health choices, actively manage their conditions and live healthier lives every day. Everyday Health was founded by CEO, Ben Wolin, and President, Mike Keriakos. For more information, please visit www.EverydayHealth.com

 

 

Contact: Everyday Health
Media Inquiries:
Tara Weintraub, 312-240-2861
Tara.Weintraub@edelman.com
or
Shelly Burgess, 301-796-4651
shelly.burgess@fda.hhs.gov
or
Consumer Inquiries:
888-INFO-FDA

 

Posted: November 2009


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