Engel Publishing Partners Celebrates Its 25th Year as a Leading Pharmaceutical Information Provider
NEWTOWN, PA, March 9, 2007 – This year, Engel Publishing Partners celebrates its 25th anniversary as a provider of industry-leading products to the pharmaceutical industry. Engel Publishing Partners launched its premier publication, Medical Advertising News (now Med Ad News) on September 15, 1982.
The original owners of Engel Publishing Partners, Karl and Styli Engel, sought to create a unique publication for pharmaceutical and health-care marketers, an audience that Karl characterized in his inaugural editorial as “one of the best kept secrets throughout the world of marketing.” He promised his readers that the publication would “report the news and events that shape the industry…and…focus on changes, directions, and trends that ultimately…affect your lives.”
Over the past 25 years, Med Ad News has become one of the most widely read and highly respected publications in the industry. A generation of pharmaceutical managers and health-care marketers has come to rely on the publication for need-to-know business and marketing information. Med Ad News’ special reports have set the industry standard for depth of reporting and analysis. Most notably, Med Ad News has demonstrated an abiding commitment to its readers and the industry it serves.
Also in the past quarter decade, Engel Publishing Partners has introduced another magazine, R&D Directions, which is the premier publication reporting on the business of pharmaceutical research and development. Data products introduced by Engel Publishing Partners include:
· eKnowledgeBase – an online database providing comprehensive information on more than 26,000 records of compounds in development and brands on the market
· PharmaLive.com eNewsletter Series – free daily and weekly e-mail news briefings that keep pharma professionals current on everything from mergers and acquisitions to the latest compounds in preclinical trials
· PharmaLive.com Special Reports – reports containing in-depth company, product, and pipeline data compiled by our editors
· OnDemand Special Reports – specialized PDF reports created by defining wanted criteria from a database of more than 26,000 compounds, brands, and companies
Jim Hannan, CEO & Group Publisher of Engel Publishing Partners, states “Providing accurate, timely, career-enhancing information is a responsibility that we take very seriously, and we deeply appreciate the trust placed in Med Ad News.”
About Engel Publishing Partners
For 25 years, Engel Publishing Partners has been the source that pharmaceutical executives turn to for the information they need to create competitive business strategies. Engel Publishing Partners carries a full product line offering industry-leading publications, informative newsletters, and data-rich interactive products. Through these channels, Engel disseminates original and un-biased content that provides insight into industry trends and events, as well as extensive analysis of companies, products, and pipelines.
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