Draftfcb Healthcare Adds Bench Strength
Carleen Kelly Joins Group Management Team
NEW YORK CITY, Sep 19, 2013
Pharmaceutical marketing maven Carleen Kelly has joined Draftfcb Healthcare as EVP, Group Management Director. Kelly, who has worked at a myriad of agencies within Draftfcb parent IPG and at Omnicom, has a proven track record of developing, executing, steering and delivering results for pharma campaigns.
As a leading member of the agency’s group management team, Kelly brings noteworthy knowledge and expertise to the firm’s healthcare department. Her experience in pharmaceutical sales, marketing and advertising will provide insights into competitive landscapes, revitalize existing products, launching new products and campaigns, and formulating winning marketing strategies for clients at Draftfcb Healthcare.
Kelly comes to the agency after nearly nine years at Corbett Accel Healthcare Group, a division of Omnicom. During her tenure at CAHG, she led New York-based Surge Worldwide Healthcare to double digit growth. Earlier in her career, Kelly was an executive at IPG-owned Torre Lazur McCann, where she served as director of client services before being promoted to COO.
"I have admired Draftfcb Healthcare as a former member of the IPG family and as a competitor going up against them on many pitches while at CAHG. And, now I am living the old adage, ‘if you can’t beat them, join them.’ I am thrilled to be a part of this highly successful organization. And I am incredibly impressed with the Draftfcb diversified business model — as represented by the expansive client list and the types of services and resources offered. With so many top agency professionals on the team, it’s no wonder that Draftfcb continues to win so many industry awards year after year. I am grateful to now be a part of such a smart, motivated and hard-working team," said Kelly.
"In Carleen’s short time here, she has already been a tremendous asset to our group management team," said Dana Maiman, CEO & president of Draftfcb Healthcare. "I am confident her experience and expertise in the healthcare space will help take us to new heights."
Kelly holds a B.S. in Marketing from St. John’s University, where she was inducted into the President’s Society. She spent several years at the College of Pharmacy.
About the Draftfcb Healthcare Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, Draftfcb Healthcare produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities and analytics, including payer strategy and marketing, professional education, video production, strategic planning and media services. Draftfcb Healthcare's high-energy, diverse culture and global network have enabled it to strengthen its relationships with an extensive client roster, including Abbvie, Amgen, Boehringer-Ingelheim, Bristol-Myers Squibb, J&J, Lilly, Novartis, Teva and Thermo Fisher. It was named "Agency of the Year" by Medical Advertising News in 2006 and 2009 and by Medical Marketing & Media in 2007 and 2010. For the last four years, 2010, 2011, 2012 and 2013, it was named Most Creative Agency by Medical Advertising News.
Draftfcb Healthcare is a unit of Draftfcb, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, Draftfcb Healthcare has other separate full-service, multichannel healthcare agencies, including AREA 23 and NeON, as well as units focusing specifically on managed markets and medical education. For more information, visit www.draftfcbhealthcare.com.
Posted: September 2013