Cybercitizen Health Europe Study Reveals How European Consumers Use the Internet for Health Information

NEW YORK, Sept. 15, 2008  – Manhattan Research, a leading provider of access to physician and consumer opinions on the global healthcare market, reveals today the top pharmaceutical web sites visited by European consumers. Bayer moves into the top spot from last year’s ranking at #2. Roche and Pfizer take this year’s second and third spots respectively.

Top 10 Global Pharmaceutical Corporate Sites Ranked by Number of European Consumer Visitors Position Company ________________________________

1. Bayer

2. Roche

3. Pfizer

4. Novartis

5. Johnson & Johnson

6. GlaxoSmithKline

7. Sanofi-Aventis

8. Schering AG

9. Boehringer Ingelheim

10. AstraZeneca

 

Source: Cybercitizen® Health Europe v8.0, Manhattan Research, LLC

“In the absence of direct-to-consumer pharmaceutical advertising in European countries, the Internet plays an important role in how healthcare companies communicate with consumers. In 2008, 157 million European adults turned to the Internet for health information, and pharmaceutical marketers are looking to leverage the Internet and other technology to reach and build relationships with these consumers,” said Meredith Abreu Ressi, VP of Research at Manhattan Research.

Cybercitizen® Health Europe is a syndicated multi-client study and advisory service focused on key research topics and trends impacting the European consumer health marketplace. The study was fielded online among 4,079 European consumers from the United Kingdom, Germany, Spain, Italy, France, Belgium, Sweden, the Netherlands, Poland, and Portugal. For additional product information, please visit www.manhattanresearch.com/products/consumer/ccheu.aspx.

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com, email sales@manhattanresearch.com or call 1.888.680.0800.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

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All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

For more information, contact:

Maureen Malloy Manhattan Research 212.255.7799 mmalloy@manhattanresearch.com

 

 

Posted: September 2008


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